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SpinDistribute.com Article Directory

The following article was published in our article directory on November 25, 2013.
Learn more about SpinDistribute Article Distribution System.

Online Surveys -Top Ways to Get More People to Respond

Article Category: Marketing

Author Name: Rob Fore

If you want to sell something to people, it's best to know as much about them as possible, which is why surveys are such an intelligent method to use whenever you need information. A survey gives your customers a chance to supply their own input into how you run your business, and since these are the people who you depend on for your profits, they can be very helpful in this regard. The focus of this article will be on proven strategies that will make your online surveys more successful.

Remember that lots of email and other messages sent over the internet are often not noticed, so many people will never even see your request to fill out a survey for you. That's why it's sometimes necessary to be persistent and send out another message about your survey, also pointing out that it won't be difficult or time consuming. You have to use your best judgement about this, however, and not spam your list with dozens of messages about your survey. If someone doesn't answer you the first time, it's fine to remind them once or maybe even twice, but don't go beyond that. After you conduct a survey, you should follow up by making the results available to the people who participated. Discussing the results of a survey can be helpful for everyone, including you as the business owner, and it keeps your customers in the loop regarding the survey results. One of the advantages of creating surveys is that it's part of building relationships with your subscribers/customers, and when you share the results, you're doing this even more. The important thing is to make the main results of the survey known, but that doesn't mean you must discuss every aspect of the survey in great detail.

When you're sending out a survey invitation to your email list, make sure you personalize it. You want to show your subscribers that you see them as more than just generic "customers" but as real people. You'll find that people will be more responsive when they see their names in a message, and even more likely to open the email in the first place. There are various ways to personalize an email -using only the first name, both first and last name and using various salutations and you can experiment with different choices. There's really no work involved with personalizing messages if you use an autoresponder, as this is an option that you can choose for any automated message. There's a reason why so many successful marketers use surveys in their business -it's a proven way to gain knowledge about their customers that they wouldn't otherwise have. Don't let any apprehensions stop you from running a true/frank survey with questions that matter -you might receive negative remarks as well positive ones, but it's your job to take the criticism constructively, and see how it can help your business get better. Give some thought to your survey and the questions you want to ask before you create it, and make sure it's well suited to your audience.

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