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The following article was published in our article directory on November 22, 2013.
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Today's Small Business Marketing Strategies

Article Category: Advice

Author Name: Wayne Messick

Small business marketing strategies have certainly changed over the years. We have practically come full circle. For many decades, {businesses|companies} relied on word-of-mouth advertising. Because of online social networks, word-of-mouth advertising has become important once again.|Small business marketing strategies have certainly changed over the years. For many decades, businesses relied on word-of-mouth advertising.}

With the introduction of the printing press and newspapers, businesses started to place advertisements to gain customers. A new smaller company might still consider advertising in local newspapers. {Although not as popular as it was in the 1980s, direct mail advertising is still an option.|Not as popular as it was in the 1980s, direct mail advertising is still an option.}

Radio and television commercials came after the newspapers. Those kinds of media have been around for a relatively short period of time. The challenge faced by small business owners who want to advertise on radio or TV has to do with the cost and judging the value gained for the money spent.

{Generally speaking, radio spots are less expensive than TV commercials. {But both options are costly.|Both options are costly.} When it comes to the value gained from the money spent, that can be difficult for the advertiser to determine. How does the advertiser know that the target audience is listening or watching when the commercial airs?|Generally speaking, radio spots are less expensive than TV commercials. When it comes to the value gained from the money spent, that can be difficult for the advertiser to determine.}

On a timeline, small business Internet marketing strategies would come next. On a business owner's advertising to-do list, they should come first for several reasons.

{For keeping costs down and getting the most out of every advertising dollar, online advertising can not be beat. If you're like most people, you already have social networks in place. You probably have a Facebook page. You might be on LinkedIn. You could have a Twitter account. If you don't have at least one email account, you are really behind the times.|For keeping costs down and getting the most out of every advertising dollar, online advertising can not be beat. If you're like most people, you already have social networks in place. If you don't have at least one email account, you are really behind the times.}

{With each of those accounts, you have a list of contacts, connections or "friends". You can advertise your products or services without paying anything extra. All you have to invest is time. You'll need some time to come up with posts, email newsletters, tweets or other things that seem interesting and less like advertising than valuable information.|All you have to invest is time. You'll need some time to come up with posts, email newsletters, tweets or other things that seem interesting and less like advertising than valuable information.}

{That is really the key to this kind of small business Internet marketing strategy. You want your contacts to be your customers. You know that what you are selling is valuable and your friends should be able to take advantage of what you have to offer. You don't want to annoy your social contacts with anything that could be considered spam.|That is really the key to this kind of small business Internet marketing strategy. You don't want to annoy your social contacts with anything that could be considered spam.}

With small campaigns, it's pretty easy to gauge effectiveness. When you see your social contacts making purchases, your campaign has {been successful|succeeded}.

As time goes by, you can consider other kinds of Internet advertising that can be tracked and monitored for effectiveness. Google ads, for example, help you target your potential customers through the use of keywords. It's not free word-of-mouth advertising like social networking but it is {less expensive|more economical} than options like radio or television.

There are many small business marketing strategies you can use online. {Take the time|Make the effort|Put in the time} to learn more about your options and get ready to grow your business.

Small business marketing strategies have certainly changed over the years. For many decades, businesses relied on word-of-mouth advertising. With the introduction of the printing press and newspapers, businesses started to place advertisements to gain customers. The challenge faced by small business owners who want to advertise on radio or TV has to do with the cost and judging the value gained for the money spent.

That is really the key to this kind of small business Internet marketing strategy.

Keywords: small business marketing strategies, how to promote your business, how to advertise your business, small business marketing strategies, marketing ideas for small business, family business strategies, marketing ideas for small businesses, small business strategies

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