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The following article was published in our article directory on November 19, 2013.
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Article Category: Marketing
Author Name: Rob Fore
As Facebook becomes the most used social platform, it is also becoming the chosen platform for marketers looking to reach out to their target audience. Besides the Facebook's fan pages, apps on Facebook are a great way to get people to notice you. But in order to be successful with your own app, there are certain things that you need to keep in mind.
When somebody starts using your app, they want to get something out of it, besides the obvious fun/entertainment factor. People are looking for some kind of status improvement, even if that means a high score with a game. Imagine what you could do with a game whereby the players can just see their scores or rankings compared to other people. You should try and avoid totally crushing peoples' egos with this, and make it so they can be unique and gratified in some way. It is all about spreading your app and your brand awareness as well as giving something meaningful to people. The programming language just needs to whatever works well and allows it to perform well. There are a few things that are important, though, and they are instructions plus a good landing page. Avoid making an app so basic that people can get through it in five minutes - that will not do you any good. An app history of the users makes a difference and people will be more attracted to the app if it is there. This is all about engagement and being ultra sticky with your app, and so that will dictate the need for great content.
Things at Facebook are gearing up heavily because there are a lot of apps, and that just means people competing for audience share. So if someone has to choose an app between two similar apps with the same focus, then they will definitely pick the one that's more visually appealing. There is a serious app war going on, and businesses are making more and more outrageously visual apps. Complex is not what is so important, but attractive is everything which really is not surprising for a lot of reasons.
You need to calculate each of your steps, as well, because your approach is another major factor in the success of your Facebook app.
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