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The following article was published in our article directory on November 8, 2013.
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Article Category: Marketing
Author Name: Anna Westgate
You have your viewpoints, but exactly what does the audience of Web consumers really think of your advertising methods?
ChoiceStream launched outcomes of its 2013 Study of Consumer Viewpoints on Audience Targeting and Online Advertising which took a deep look at the "exactly how and why" of customer habits when it comes to digital advertising.
Probably the most interesting searching from the report is that of those who mentioned reacting to online ads, 56 percent did not click, but as an alternative scanned or browsed to respond. And what's more interesting is 22 percent of the "non-click" responders browsed or scanned within one hour of seeing the ad. Based upon that data alone, there's a significant necessity for new metrics to measure the efficiency of on the internet ads.
The ChoiceStream survey likewise revealed other intriguing information, including:.
- 87 percent or respondents prefer to go shopping on their pc as compare to 8 percent on their mobile phone (among all shoppers however, 56 percent had actually made a purchase on their smartphone at least once).
- 66 percent of customers research online before ever setting foot in an establishment.
- 86 percent of feel that native ads (paid material designed to resemble editorial content) "are attempting to fool me and I don't value it.".
Keywords: digital advertising. local target marketing, mobile marketing. digital display advertising
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