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The following article was published in our article directory on November 5, 2013.
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Leading SEO methods by experts this 2013

Article Category: Advice

Author Name: Rein Maste

It's that Google isn't really letting up on low-value techniques if we've discovered anything in 2012. We've had the Penguin update, 13 Panda updates (so many that we needed a new naming scheme), and a suppression on low-grade Exact Match Domains (EMDs), to name simply a few. While I can't tell you Google's next step, I can tell you one thing with outright certainty there's more to come. Exactly how can you safeguard what you've constructed in 2013?

I was going to compose a long list of pointers, but I understood that they almost all boiled down to just one idea. I'm not going to dabble you my leading suggestion for 2013 SEO is this:.

1. DIVERSIFY.

If at any point in 2012 you asked "What's the very best (X) for SEO?" (link-building strategy, tag, directory, and so on), you're already in trouble. Any single-tactic method is short-term at best. Real companies, genuine link profiles, and genuine marketing are rich with variety.

So, exactly what does that mean, almost? I'm going to cheat a bit and split my one pointer into five kinds of variety that I think are important to your SEO success in the coming years.

1A. Branch out Anchor Text.

Let's start with an easy one. We've all known for a while that extremely aggressive inbound link anchor text was forging ahead, and the Penguin Update certainly enhanced that message. If every link to your website or blog reviews "buy best Viagra cheap Viagra today!", it could also check out "spam spam spammity spam," particularly if it's in a sentence like:.

Purchase finest Viagra inexpensive Viagra today if you're looking for the finest cost on the new iPad and iPad cases! and get a cost-free bag of Acai berries.

It's not natural, and you know it. Exactly what's the best means to make your anchor text seem "natural?" Stop obsessing over it. Yes, anchor text is a signal, but any solid link profile is going to naturally make use of pertinent text and appear in the context of relevant text. If you wish to modify the text on a few of your high-authority links, go for it, but I wouldn't break out the spreadsheets in 2013.

1B. Diversify Your Links.

Are visitor posts the one real answer to all of life's concerns or are they a misfortune on our delicate earth? To check out the SEO blogosphere in 2012, it's difficult to tell. Any link-building method can be low quality, if you abuse it. The problem is that somebody reviews a suggestion about exactly how guest posts make good links and then they run off and release the same slapped-together scrap on 15,000 website or blogs. Then they wonder why their positions dropped.

Nothing screams manual link-building like a profile that's developed with only one strategy, especially if that tactic is too easy. At best, you're eventually going to be destined diminishing returns. So, take a difficult take a look at where your links came from in 2012 and consider attempting something new next year. Diversify your profile, and you'll diversify your danger.

1C. Diversify Traffic Sources.

There's an 800-lb. Gorilla in the room, and we're all writing more SEO post to stay clear of talking about it. Most of us are far too depending on Google for quality traffic. What would you do if something altered over night? I know some of you will object "But ALL my methods are white-hat and I follow the guidelines!" Assuming that you understood the regulations 100 % precisely and truly followed them to the letter, what if they changed?

The even more I follow the Algorithm, the even more I understand that the changing search UI and function landscape might are more important than the core algorithm itself. Exactly what takes place if your rival unexpectedly gets site-links, or you're # 8 on a SERP that drops to just 7 results, or everyone gets video snippets and you have no videos, or your niche changes to paid addition and you can't afford to pay? Even if you've followed the regulations, your quality traffic can drop on a moment's notification.

You need to think past Google. I know it's challenging, and it's going to take some time and cash, but if you're reliant on Google for your income, then your source of income is at serious risk.

1D. Diversify Your Marketing.

There's been an extremely favorable trend this year toward thinking about advertising far more broadly not as a strategy to trick people into liking you, but as the natural extension of building a better mousetrap. I think this is at the heart of RCS (not to put words in Wil's mouth) if you do something remarkable and you believe in it, everything you do is advertising. If you build crap and you know it's foolishness, then marketing is sleight of hand that you intend to pull on the innocent. You may score twenty bucks by taking my pocketbook, however you're not going to obtain a customer for life.

Stop taking shortcuts and make a genuine resolution in 2013 to concentrate about exactly what you do and why it has value. , if you comprehend your value marketingProposal proposition and content advertising flow recommendation of advertising.. Speak to individuals outside of the SEO and marketing teams. Learn exactly what your company does that's distinct, interesting, and resonates with customers.

1E. Diversify Your Point Of View.

I recently had the enjoyment to lastly see Michael Dorausch (a chiropractic doctor and famous figure in the regional SEO neighborhood) talk. Dr. Mike showed up in Tampa for BlueGlassX and constructed his discussion from the ground up, utilizing photography to tell tales about the area and neighborhood history. It's hard to explain in a few sentences, however what amazed me was simply how many ideas for original and one-of-a-kind material he was able to find in less than 48 hours, simply by having a fresh viewpoint and interest for the subject. I 'd such as to state I was influenced by the discussion, however to be absolutely truthful, I think the emotion was humiliation. I was embarrassed that he was able to create a lot of concepts so rapidly, simply by coming at the problem with the right attitude.

In 2013, if you tell me your industry is "boring," be alerted - I'm going to smack you. If you're burnt out by what you do, exactly how do you think your potential customers and clients will feel? March - have somebody offer you a tour of your office like you've never existed. Visit your home city like you're a vacationer coming there for the first time. Get 5 routine individuals to walk through your website and shop something (if you do not have five regular pals, use a service like UserTesting.com). The New Year is the perfect time for a fresh perspective.

If we've discovered anything in 2012, it's that Google isn't really letting up on low-value strategies. While I can't tell you Google's next step, I can tell you one thing with outright certainty there's more to come. Absolutely nothing screams manual link-building like a profile that's developed with just one method, specifically if that strategy is too simple. Most of us are far too reliant on Google for web traffic. There's been a really favorable trend this year toward thinking about marketing much more broadly not as a method to trick people into liking you, however as the natural extension of building a much better mousetrap.

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