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SpinDistribute.com Article Directory

The following article was published in our article directory on November 8, 2013.
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SEO: Quick Look and its Own Hierarchy of Needs

Article Category: Internet

Author Name: Henning Larsen

The objective of SEO or search engine optimization is to rank high in results pages when certain keywords are typed in the search query. SEO is a means to an end which is to get more traffic and, consequently, conversions.

To achieve higher ranking, SEO strives to refine a site's content to be deserving of higher ranking through competence and relevance that stands out from the competition. Many view the SEO process in a wrong lens, seeing it as a struggle to rank high for keywords. What they forget is that the ultimate goal of SEO is to be found by people who need the site and to be useful to those people.
So, there might be a need to change the line of thinking if you are not doing too well in SEO. Or you might be gaining top spots but conversion rates are low. The problem might be because you're building too much for search engines that you forget that, in the end, your users are human beings.

SEO starts with keywords. You might have your target keywords right now and you are ranking quite well, appearing on the first page of results. However, you are not satisfied with the traffic and conversion. It's time to review your keywords. Ask yourself: "Is this the query that my target audience will use when searching for what I offer?" Sometimes, you can't imagine how the answer for that can be "no." For that, online keyword analysis tools can be useful.

SEO is also about maintenance. Your case might be you have keywords that worked before but are losing performance today. Or the keywords are still working but your rank is slowly dropping. It pays to be on the lookout so you can adjust your SEO efforts to maintain ranking and competitiveness.

SEO Hierarchy of Needs

You might be familiar with Maslow's Hierarchy of Needs wherein the needs form a pyramid. The basic and fundamental elements are at the base. Each higher level presents needs that cannot be fulfilled as long as the ones below them are not yet satisfied.

In the development of any SEO strategy, such a hierarchy also exists. By looking at this hierarchy, you can figure out which tasks you need to focus on before you can even think about the next.

At the base of the hierarchy of needs for SEO are content and keywords. These elements communicate to both search engines and human users what your site is all about.

Moving on up, site architecture and on-site elements are the next. In SEO, the structure of your site is important because it tells how easy it would be for crawlers to navigate your site. A good structure lends better chances to be indexed.

The next level contains the usability and web design. SEO tasks within this realm are about creating an easy and satisfying user experience. A site that is hard to use translates into lower conversion rates.

At the top of the SEO hierarchy pyramid is the link development. Off-site SEO aims to gather links to show engines the trustworthiness and popularity of a site.

Keywords: linkbuilding, opti-web.dk, SEO

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