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The following article was published in our article directory on October 28, 2013.
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Article Category: Business
Author Name: Rob Fore
Facebook advertising is one of the fastest growing methods of promoting your product online and getting a response. Yes, there are other ways of driving traffic too, but there is something about Facebook that makes it different from the rest. You can truly drill down into your audience and target your ads directly toward the best prospects. In the end, though, you are the only person who can make it work well for you unless you outsource it. You will need to make the right moves and do things that not all know how to do before you can make serious money.
First and foremost, understand that Facebook advertising like any other advertising is all about experimenting. Only through intelligent and proper testing will you have the chance to improve your conversion rates. If you have never, ever heard of A/B split testing, then you need to learn more even though it is really very simple to do. As you split test, you will continually fine-tune your ads until no more improvements can be made. Anytime you are doing this kind of advertising, you have to employ some kind of split testing if you want to see your results get better. There are always all kinds of details to keep mindful about, and the time of day you run your ads can make a difference. Facebook is located on the west coast of the US, and so all ads are stamped with that particular time zone. We will say that most people will not bother paying attention to this detail, but it is worth knowing so your ads will be seen in the shortest amount of time. It takes approximately one to six hours if you've followed all the guidelines perfectly. Even though this may seem like an insignificant thing, it does make a difference because when you don't see your ad getting approved on time, it can be frustrating.
Keep close tabs on your Facebook advertising for a number of reasons, and that is really important if you are new. Among other things, you will need to make adjustments for position and also to see how your CPC is progressing.
It's really easy to lose track of your CPC and end up over paying for your ad. Do not ignore the power of testing and tracking, and another way to put that is A/B split testing for increased conversions. That approach is exactly how the successful advertisers approach their campaigns. It doesn't matter what kind of offer you want to run or what kind of product you're targeting, as long as you're able to focus on getting the right ad out there, Facebook advertising can work for you. You will make mistakes along the way, but do not make things worse by rushing to get ads out there before you know what you need to do. One of the rules of PPC advertising is to start with a little bit of money and then test and see how things pan-out. After you are comfortable with how things are looking, then you can begin expanding your campaign.
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