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The following article was published in our article directory on October 28, 2013.
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Article Category: Marketing
Author Name: Rob Fore
One thing that seems certain is that Facebook will be around for a very long time. Some people thought it was a temporary trend, but this does not seem to be the case at all.
In fact, every day more and more people join the system; this is true of both individuals and of businesses. If you want to be relevant today, it's practically essential that you participate in some way. It's very likely that your competition is making use of Facebook, so if you don't you risk being left behind. So what do you do once you've created a page? You also want your presence on Facebook to send the right message to the right people.
As a business entity, the wall in your account is the place to talk to people as you please. Post updates about your business, at a minimum, every week. It is not necessary to spend all day there, just login and make a wall post - very quick and you're done. Also, if people write something on your wall, and hopefully they will, then you can respond to that. Anything you are doing is newsworthy such as a possible joint venture or whatever. Will you be attending a business event? If so, you should invite other people. This can be beneficial in many ways. A Facebook Event page should be created for your event if you have not done so already. To invite other people, you need to publish it on your profile. Friends and followers, of those that join you, should also be allowed to attend the event if invited. On top of publicizing the event even more, you can introduce yourself to so many more other people. This is great for everyone involved, and especially you, if you are throwing the event yourself.
Get more people involved by putting pics in the video and photo albums. Even though this is not directly related to business, it's still important to do since it helps strengthen connections. Use your creativity for this part, and keep in mind this is different from your personal Facebook account. Try to think of interesting things that may compel people to comment on and share with their Facebook friends.
Social media marketing on Facebook can be a powerful way to find new leads and clients. It's an efficient way to get publicity and to attract targeted prospects to your offers. The key is to learn how to use Facebook as a marketer instead of an individual person. There's almost no limit to what you can accomplish when you master the fundamentals! Marketing on Facebook can be extremely lucrative, and the pointers we've shared can help you get started.
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