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The following article was published in our article directory on October 28, 2013.
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Article Category: Marketing
Author Name: Rob Fore
Remember that composing terrific email subject lines is simply a skill that you have the ability to learn and master; that is the most important thing to accept. We think most people do not become better writers is because they are not willing to do what is necessary, such as practicing. Our interest is to give you a set of short guidelines that are designed to improve your understanding of this area of email copy.
Personalization is one way to make your subject lines more noticeable. Remember that many people receive dozens if not hundreds of emails per day, so it's easy for your message to fall into the cracks if it doesn't stand out. Even if your subscriber list is well established, more of your messages will get through if you take the trouble to personalize them with the first name of each subscriber. Personalizing your subject lines is a surefire way to grab the attention of your subscribers, and this is all you need to get more of your emails opened.
Track which of your subject lines gives you the best results; analyze which of them are making the most impact on your subscribers. The main thing you obviously have to know about your emails is whether or not they're being opened, as this is the primary test of whether your subject line is working or not. Once your emails have been opened, it's also important to track click throughs -if these are low but your open rate is high, then you have to work harder on other factors, such as your copy.
Like any facet of online marketing, you should test, test and test when you're working with your email subject lines. The more you're focused on split testing your subject lines and trying out new ones, the better results you will achieve in the long run. Recall that we said you must practice, and this is just one way you will accomplish that. In fact, you can learn from the good and the unskilled writers, and in time your ability to spot something very good will improve.
Subject lines play a central role in email marketing, similar to headlines in sales letters or article titles in that your first task is to capture the attention of your audience. The subject line may not seem like a big deal to you, but rest assured that it's one of the keys to the success of your entire campaign. The above tips will most definitely help you get better results once you put them to use.
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