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The following article was published in our article directory on October 25, 2013.
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Three Mistakes You Need To Not Make With Adwords

Article Category: Marketing

Author Name: Rob Fore

Google's Adwords marketing platform, is certainly a marketing tool that's not to be taken lightly. Basically, it enables you to instantly attract traffic to your site using a select number of keywords. Using Google's Adwords services, one can acquire traffic that is of the highest caliber, if utilized properly you can literally laser target your visitors. Furthermore, you will increase your chances of conversion by utilizing their targeting feature which allows you to geographically target any country, state, and city in the world. However, setting out on your campaign prior to gaining any knowledge and experience can lead you to make terrible mistakes. Here are three common mistakes that can sink your attempts at an Adwords campaign. Read on.

1) Learn from the Successful

The easiest way I can say this is: Broad keywords will not help you make any money, but instead will keep you from making money and won't give you the results you want. The only place targeting broad keywords will take you is into a losing battle. Let's say you wanted to use the keyword "hospital". Generally, people using broad terms like "medical" or "hospital" during a web search are looking for information or fishing for ideas, and aren't really all that interested in buying. Another way to look at it is that people who use simple searches like these are simply curious about what they will find. If you want results you need to specifically consider your product and derive your keywords from it's most concise description. If you stick to common keywords, there's no way you can find out if those people are interested in your offer or not, and most of the time, they are not. If we use the keyword from before we will find that on Google you get 78,400,000 results using "hospital", but if you broaden the term and use "find a hospital" you only get 249,000 results. This demonstrates that the more precise term has decreased competition because it more specifically indicates the purpose of the site. A person searching with a narrow keyword know what they want to find. Place yourself in their shoes so that you can figure out what they are wanting.

2) Utilizing Google's Content Network to Display Your Ads

Most people just jump into using Google Adwords and end up losing a bunch of money. Then they become frustrated, quit, and leave. That's a consequence of not following your keyword traffic well. It is vital that your track your keywords and your landing page if you want this tool to give you good results. When you don't take the time to track keywords, you have no idea of the ones that are converting, and being profitable. Once you know what is working and what is not, you are able to tweak your campaigns in a way that your will have more traffic and not lose money. All in all, you simply need to keep using the keywords that are profitable and get rid of the ones that are not giving you the results you want. By tracking them, means you have tested them and know which ones to use in your next campaign. Therefore, it is vital to always remember to constantly track you keywords and landing pages.

3) Too Big, Too Fast

There is a good reason why people click on your particular ad. People who click on your ad want a specific need to be filled, and they believed your ad met their needs because of the text in your ad. But what after that? If the advertisement sends the potential client to your homepage, he or she doesn't know what to do from there. He will not see the connection between the ad and what is on your home page. Setting up a landing page for each specific ad in a Google Adwords campaign is absolutely crucial to your campaign succeeding. Your landing page should have a powerful banner that immediately relates to the content of the advertisement. You may even want to test different landing pages to determine which one will give you the best benefits. You test the landing pages in the same way you test your ads. In the end, you will be able to gain an understanding of how a to build and run a successful ad campaign.

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