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The following article was published in our article directory on October 15, 2013.
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Better Real Estate Marketing for 2014

Article Category: Real Estate

Author Name: Kari Shea

While there are still a few more months left on the calendar, it's been a good year for real estate. In San Diego, we have seen market improvements and a strong movement towards a better year for both buyers and sellers alike. For those eager to promote real estate online, here are some of our recommendations to help you prepare:
1. Attend Social Events Whenever You Can
To date, 90% of our business continues to be through word-of-mouth, and we consider our clients to be our best brand advocates. When it comes to real estate marketing, no one can promote your services better than someone who has experienced them firsthand. Consider networking and keeping those ties. Remember that service doesn't end after a sale.
2. Go Mobile
If you already have a real estate website, make sure that it can be easily be viewed through a mobile device. And if you have the budget, consider promoting through mobile channels. More than ever before, people stay connected and browse using their mobile devices more than actual computers. This makes it a great way to connect with potential clients.
3. Utilize Social Media
While you may already have an active Facebook profile, you shouldn't stop there. Consider the fact that California home buyers are using social media to learn more about neighborhoods, or to get buying and selling tips from friends and family. A lot of social media channels like Twitter and Facebook have their own advertising programs, so they may be worth looking into.
4. Keep Craigslist on Your List
Even though the site may be dated, the fact is that it still produces a lot of traffic, especially for home buyers and sellers. Research on tools that will assist you in tracking your listings and improving them visually. Remember that there's a reason why the site is still up and running after all these years.
5. Create Better Visuals
Take the time to invest in methods that will showcase a home. Whether its professional photos or well-structured YouTube videos, people who are looking for real estate online rely on you to show them a home even before they step through the front door.

These are just some of the methods that you can use to promote properties online. Keep in mind that almost all home searches start online now, which requires home sellers, agents, and realtors to have a similar, if not larger, online presence than their target market. If you have an existing list of contacts, try to connect with them online, through various channels. This makes it easier for them to share your property information with their own friends and family. To your success!

About the Author: Shea Real Estate is a full service real estate agency in San Diego, California . Our core strengths and principal focus are new home & traditional residential sales together with land valuation & acquisitions.

Keywords: real estate, real estate marketing, san diego real estate, real estate and social media, online real estate services, real estate for sale, california real estate

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