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The following article was published in our article directory on September 26, 2013.
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Article Category: Self Help
Author Name: Trinise L. Kennedy
Attraction marketing allows entrepreneurs to take price out of the equation. Many home based business owners believe that they have to compete with others on price. This causes many to lower their prices in the hopes of bringing in more customers. However, lowering the price of products and services can communicate the wrong message.
With attraction marketing, you can charge whatever you would like. There is no need to discount products. People assume that when something is cheap, it is not valuable—even though it may be. When something is discounted, the perception is that it is a cheap and inadequate product. So instead of the home business owner bringing in new customers, they go elsewhere in search of a 'better product.'
Attraction Marketing for a Home Based Business: Which Would You Choose?
Here is an illustration to further explain... If you have two identical products, let's say they are two laptops of the exact same brand, model and newness. One of the laptops is priced at $1,200. The other one is priced at $400.
What would you be thinking? Would you wonder what's wrong with the second one since it is priced so low? That's the way most people think. Although you may like the fact that you can buy the other laptop for a lower amount, you would probably be reluctant to actually go through with the sale.
The first laptop is for sale by a retailer. So that store wants the highest amount for it. The second identical laptop is being sold by a wealthy private owner who has inherited it. The heiress does not need the money and would have just given it away for free. But she instead decided to take a small amount from the sale.
But in both cases, it is all about perception. The $1,200 laptop is perceived as more valuable because of its price. While the $400 laptop is considered inferior simply because it comes with a much lower price tag. The same is true with the products and services you offer through your home based business.
You can choose between having cheap products or having valuable ones. 'Cheap' and 'value' are two different things. While it is true that a product can be cheap and have value, not all products that have value are cheap.
A value is subjective to the buyer's needs. The term "cheap," on the other hand, is relative to one's wealth. In reality, the most loyal customers are the ones who receive the most value. People have to find value in a product or service.
Attraction Marketing for a Home Based Business: The Offer
Most home based business owners are in the mode of 'sell, sell, sell.' Yet with attraction marketing the mantra is 'give, give, give.' Those who are most successful at attraction marketing, know how to offer valuable content that will appeal to the customers they desire.
When you offer a valuable product, that a large amount of people want, the price becomes insignificant. Attraction marketing is a method of leading with value. It allows you to make price less of an issue. You simply give your potential customers something they want upfront. Then when you have built trust, you can introduce your products and services to them.
Attraction Marketing for a Home Based Business: Customers Are Attracted to Value
If there are a million businesses around the world, it is conceivable to assume that there is a lot of competition online. The internet has gained global appeal because generally, it is low cost or free to use. The only fee that is required is for internet access through a local internet service provider.
As a general rule, people most value what they have to pay for. If people were required to pay $10 a month to use Facebook or any other social networking site, some wouldn't like it. Nevertheless, many would pay that price to continue using it. The appeal and success of the social networking site is the value and community that it offers. Value builds loyalty and that is what makes customers stay in the long run.
Attraction marketing allows you to position yourself as a person who brings valuable information to the marketplace. People who do this tend to be well-compensated for their efforts. So you have to give people what they want and demonstrate that you can solve their most urgent problems.
Home based business owners usually do not have the financial resources to go up against the advertising giants. Most small businesses have only a small amount of capital to work with. Attraction marketing can be a viable alternative for attracting customers and growing a home based business without spending much money.
Keywords: the Law of Attraction, law of attraction, how the law of attraction works, attract, attracting, vibrate, vibration, visualization, affirmations
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