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SpinDistribute.com Article Directory

The following article was published in our article directory on October 2, 2013.
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Tips on developing a social media strategy template

Article Category: Marketing

Author Name: Peter Wilson.

Developing a social media strategy template is important for any business. This is needed to establish a clear direction by taking into account both short and long term goals of the business. However grand these plans may be, it still depends on how the business uses their resources and one way to do it is by having an effective social media strategy.

Identify the networks that benefit the brand

Identifying the right social media network is important to any social media strategy. There are many options to choose from but it is better to choose 3-5 specific social media networks and to concentrate efforts there. No matter the platform, businesses should make sure that they keep each network up to date and that each site has a separate strategy to customize its approach.

Target online demographics for each channel

Identify the target market that the business wants to reach and create content specifically for them. There are three main concepts in targeting demographics: audience, message, and channel. This means knowing the demographics, creating a message and identifying the right media channel for it.

Find credible information

Exert effort in publishing well researched facts and finding reliable information. Sign up for newsletters that are in line with the industry to have the chance to see fresh content daily.

Develop posting matrix

Businesses should update their social media strategy template regularly. Identify the time of day as well as the type of content to be posted to the channel each week to make certain that the information does not overlap and that the site always provides fresh content.

Diversify content

The main goal in social media marketing is to create unique content that will attract followers. Share news, photos and other media items that are relevant to the business.

Compile the links and share

One important part of a social media strategy template is research. Compile a list of links that includes articles, blogs, service links and news sources. The main idea is to create a library of useful information that can be used to update the contents of the site monthly.

Create daily content based on a theme

Keep the template current and change the themes appropriately to increase the user experience. This is also a good way to humanize the brand. In addition, making the template more festive and eye-catching will get the site additional readers.

Contract a social media manager

Social media managers can help business owners create the content of the template. Choose a manager that does not only offer social media services but also integrates online marketing and advertising. Small businesses can avail of free social media audits that are by well respected firms in the industry.

Track progress

One benefit of having a social media strategy template is having monthly analytics. It is important to keep track of the template statistics to know which strategy is much more effective. A social media strategy should adapt to the needs of its users.

Evaluate and adjust

It may be necessary to adjust the strategy accordingly in the middle of a campaign. Do what is needed to keep the users engaged.

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