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The following article was published in our article directory on September 7, 2013.
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Article Category: Business
Author Name: Casey Sullivan
Case Study – Sarah at Eco-Clean in Seattle, WA
Challenge
As Sarah's carpet cleaning business was growing, there was an inherit challenge in managing the rising number of new clients and appointments, taking care of existing customers all while being busy managing jobs and employees. With her phones ringing off the hook, calls were being missed, and she faced the added financial burden of hiring more employees to answer incoming calls just to ensure she wasn't missing possible customers. "I am positive that we missed calls and missed a lot of business because of it!" The challenge of solving this problem... going from one admin staff to two admin, is complicated. Who talked to which customer, buying another computer, more management, another place to sit, more staff schedules to manage, etc. Sarah thought, "If I can book at hotel, or a hair appointment online... my customers should be able to book their carpet cleaning services online too." Sarah called her hair stylist, and asked her about the software they were using. This is how she found Bookafy!
Solution
Instead of hiring another employee, Sarah turned to Bookafy's software, to offer online booking and give her the mobility she needed to manage incoming appointments. Booker offers Sarah the flexibility to run her business without spending all day in an office. She says, "I love Bookafy! All of my customers can simply log into my website and see exactly when we are available. We dont have to exchange calls/vmails, emails, etc. If they want to book an appointment, our customers can use the same online calendar that my staff uses internally. Its genius!"
In addition to real-time online booking, Sarah's staff can process credit card payments right through their phone. Before, they used Square in the field, and another service in the office... now all customers can pay cash, check or card right through the app, and reporting and analyzing their data is so much simpler. Bookafy's marketing tools allow Sarah to drive new and repeat business by promoting specials and services on Facebook and Twitter. These tools also enable Sarah to communicate with clients before and
after cleanings using automated appointment confirmation and follow-up emails.
Results
"Since implementing online booking my business has changed so much. Our admin now spends so much less time doing mundane tasks of booking appointments, but more importantly we are booking 100% more appointments with the same staff. As opposed to hiring 1 more person which would've costs us thousands up front and thousands monthly... instead... we use Bookafy and spend 39.99 per month. Customers love us, my stress is way down... I couldn't be happier!"
Keywords: Small Business Online Booking, Scheduling Appointments Online for Company, Online Booking, Genbook, Booker, SalonBooker, SpaBooker
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