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SpinDistribute.com Article Directory

The following article was published in our article directory on August 26, 2013.
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How to Have Landing Pages That Are Correctly Optimized For 2013 for More Sales

Article Category: Advice

Author Name: Rob Forrez

Become familiar with the things that are occurring on your landing pages. But, you should also track your traffic because it is a shame when you are not optimized for them. But this is really an issue because of Google's Panda and Penguin updates. If you are thinking about using PPC, then you cannot afford to be in the dark about what Google expects from you. You should understand what is expected and also put everything that you know into operation. One good thing is that it is easy to learn and can be implemented quickly. Continue reading this article and it will put some important things in perspective.

Remember that if you will be doing PPC ads and you have a landing page, then never make the home page your destination URL. People do all kinds of crazy stuff and this is one of them that is seen with regularity. You should never utilize your homepage when advertising. You have to be very specific in all your advertising, and that requires you to send people to inner pages and your landing page, etc. This is normally a newbie mistake, but you can make a change for the positive. Try to organize your website as though you were a teacher planning a field trip for young kids. Think back to when you went on a field trip and how your teacher gave you a long list of rules to follow. On your landing page, be very clear about what you want from your visitors. No need to be condescending about it, but gently lead them by the hand and make sure all is clear. This isn't new, of course, as direct response copywriters were applying this wisdom long before anyone had heard of the internet. If you want people to take action, don't give them so many alternatives that it's hard for them to choose.

If you've worked hard to get people over to your landing page via your marketing efforts, ensure you give them something relevant to read when they arrive. This should be a really obvious point, but so many business owners miss it. These sites tend to be rather irrelevant to what people thought they were going to find.

When people arrive on your site, they fully expect to find whatever it was you promised them to get them to visit in the first place. Be absolutely sure your landing page matches whatever enticement you use in your advertising. Also, your costs per click will be lower if you are doing PPC advertising. Your key concern must be that your landing pages will not cause any problems in the future. Actually there are plenty of things that you should be aware of. A few of these items you should already know about, but some of the others will require that you do a little homework.

Keywords: landing page, landing pages, optin pages, build a list, list buiding, lead generation, leads

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