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The following article was published in our article directory on September 5, 2013.
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Article Category: Marketing
Author Name: Vick Strizheus
Effective internet marketing is not just about setting up accounts in social networking sites and promoting your products to your fellow members. If you have a company website and/or an online store, one of your primary concerns should be website traffic generation. This entails the use of various marketing strategies to drive online users to your website. Why is this important? The answer is simple: there is a direct correlation between web traffic, company visibility, and profit. This means that the more traffic your website gets , the more visible your company - and along with it, your products and/or services - becomes. This results in even more consumers visiting your website, which ups your chances of making a sale. Think about it: if in the past you were able to sell 1 item for every 50 people who went to your site, with more visitors it's likely that you will be able to sell more. Couple this with the fact that most of the techniques you'll use to generate web traffic will also positively affect the performance of your business, and the chance that you'll make even more money increases even further. And if you are an affiliate and you only have a web page where you placed ads for or links to the products you are marketing , web traffic generation can help you, too: as it increases the number of people coming to your page, the likelihood that someone will click on your ads/links rises. Simply put, then, a higher traffic volume can lead to an increase in profit.
Now that you know the importance of website traffic generation, chances are you're interested in knowing how to do it. There are both free and paid methods to drive people to your site or page. But before you choose the former and completely ignore paid techniques, you should know that this impulse is what has caused a lot of individuals - especially beginners - to fail in their efforts. Don't go the opposite route, though, as it won't do much for you, either: If you only employ paid strategies to increase web traffic, you might end up wasting your money. The key to success here is striking a balance between paid and free strategies. But what are these techniques?
As regards strategies you can do for free, one of the most popular is article submission. Here, you submit articles that include a link to your website/page to article directories. You can also create a free blog that will entice visitors to check out your site. You don't need to hard sell your company or the products/services you're promoting in it; you just have to mention these briefly in your posts and include a link to your website/webpage, and you're all set.
When it comes to paid methods for website traffic generation, some of the most popular are PPC or pay-per-click and banner advertising. Here, you will pay individuals for the chance to advertise your business using their website. You can also take advantage of article marketing to increase your site's online traffic stats.
Keywords: website traffic,internet traffic,online traffic,generate traffic, affiliate marketing,internet marketing
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