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The following article was published in our article directory on August 2, 2013.
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Short Stories that are so Magical they Change Lives

Article Category: Marketing

Author Name: Sue Tamani

5 Magical Keys to Selling Success-- a collection from an effective call by David Wood.
Read http://www.empowernetwork.com/suetamani/a-better-way/ if you have not read the first part
Exactly what are magical short stories in company, in selling?
David Wood, among the really best tellers of short stories today, informs the story of how Dave Sharpe decreased to his home in Costa Rica one time and they were dealing with remaking some of their sales videos quickly after Empower Network was launched in October 2011 because the original videos had been made before the business even existed.
They were doing live streams every evening. All the leaders were advertising them sending e-mails to their leads. Everybody was actually excited and pumped up.
Dave and Dave were working hard every day on recreating the sales videos. They were "in the area", one of those minutes where the entire day and evening just fades away and all you see is 'now', you understand?
Suddenly they realized the live stream was visiting begin in about 3 minutes. If they had to do something last minute, most people would invest an aweful lot of time preparing for things like this and would most likely have a heart attack. Especially if maybe 2 or 3,000 individuals are coming to enjoy them online?
Below is what they did.
Oh crap, we gotta set the cameras up, so they plugged the cameras in to the computer system actually quickly. Got the mic out which was the good news is laying around as they were making videos anyhow. David Wood said to Dave Sharpe: "OK, genuine quick, before we start this live stream, what's the goal?".
They sat there, looking at each various other for a minute, then they said, 'Let's offer $40,000 of product'. 'Got it' Then they underwent a little procedure which I'll discuss later on in the 5 Keys to Magical Selling, all short stories, then turned on the camera and started chatting.
About 3 hours later, they had actually offered a bit over $45,000 in product.
How Do Short Stories Help Your Business Today?
How did they do that and how did they simply develop a presentation and experience on demand? How do people do that? What's the distinction?
In some cases it's interesting seeing somebody who gets results work because typically individuals who gets massive results are really consistent with it.
If you pay attention to someone like Aaron Rashkin, for example, Dave might just about ensure that when he rests in his office he's in an efficient flow from the time he sits down to the time he leaves. He can just flip a switch and get in the flow if you sit down with Justin Verrengia.
Dave can nearly guarantee that when Tony Rush is working, though many of the time he's goofing off on Facebook uploading things that produce debate, he spends about an hour working and Dave assurances that when Tony is working, he has a purpose then simply goes and everything he does develops magic.
When you view Tracey Walker's videos, it mesmerizes you, pulls you in. You just flip things on and it develops this energy, this vibe, where you just kinda get drawn in to the experience of seeing the video.
Here is Another One of Dave's Short Stories.
In fact, Dave remembers one time, he was seeing a video of Justin right after he virtually drowned and he sent out Dave a video stating 'I have no idea if you want me to put this video up but I just had to shoot it over to you.'.
Dave began to see the video and he was doodling or something, not paying complete attention. Then all of a sudden he changed his attention to the video.
All Dave might see was Justin talking and he sat there and viewed his video for 27 minutes. Do you know how hard it is to keep an ADHD individual engaged for 27 minutes? (or ANY person for that matter?) To do that, you've gotta have some abilities.
So how did he do that? How did he develop that when simply a couple of months prior to he could not?
Look out, here comes the juice!
Well, there are a couple of steps in developing sales magic in everything you do. You can take this information and use it to sales videos, composing a blog, interpersonal communications. Dave uses the exact same procedure whether speaking with individuals on the phone, when creating conference calls-- he uses the exact same process when developing anything.
Nonetheless it is you seem, nevertheless it is you are connecting, whether it is on stage, whether you are writing a book, a novel, a blog, whether you just need to get results in your company, in your work, you can take this details and apply it to obtain even more money.
It doesn't truly matter exactly what you're concentrating ON-- exactly what issues is that you're concentrated and you're clear.
OK? What are the actions to developing magic? Dave has broken it down to 5 actions or 4 or 6 LOL-- you should focus on see how numerous he covers. Look for the strange secret step he lays out as he goes along.
He discusses the 5 keys and provides some examples of different things that you can do to make yourself an effective communicator, to make it so when you offer, you CAN sell. To help you sell others Empower Network blogs, and if you're reading this and not yet in Empower Network, just click HERE and enter.
Action 1.
Here is exactly what I look for everybody to realize and I am gunna walk you through some exercises for everyone. As you read this, take down and afterwards do the projects.
Do the assignments tonight.
Look, there are 2 sorts of people that experience trainings-- people that get cause by training and individuals that never ever get any outcomes from training due to the fact that they don't really follow the assignments. If you wish to get results from training, you gotta follow the projects.
The most fundamental part of a training is the call to action and exactly what the fitness instructor is telling you to do with the details, generally positioned directly at the end of the training. A lot of individuals disregard that part of the training and go to the next training without completing that part of the project.
If you want results from training, if you wish to get large cause by your company, then when you get trained, follow the calls to activity exactly as laid out by the fitness instructors. You need to do these things to cement the behavior?
Exactly what's the first action in producing magic? Right here's exactly what I desire you men to understand. Everybody reading this, including you, has actually had amazingly incredible things occur in your life at one point or another and you have had a lot of amazingly crazy experiences that can be told as short stories which if you look at trying to discuss them, they would look so random and crazy it's practically like it couldn't take place.
Dave goes on to give great deals of examples-- read it in a later post-- occupying isn't really he?
His project is to think about among your own short stories, something magical that occurred in your life and make a video.
Here's mine.
One of my Short Stories about a Truly Magical Time in My Life.
http://www.youtube.com/watch?v=_luf8v3JURY.

I will record a few more of my short stories for later posts. Go try it yourself. It'll be fun to review later on in a couple of years, won't it? Please leave me a remark, recommendation, objection, whatever-- below in the comments.
Sue Tamani.

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