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The following article was published in our article directory on July 10, 2013.
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How Will the New Twitter Policy Affect Our Timelines?

Article Category: Internet

Author Name: Lynn Serafinn

{These|The} past {few|couple of} months have {been something|been a bit} of {a shakedown|a rollercoaster} for many {Twitter users|of us on Twitter}. First, in April 2013, Twitter and Tweet Adder {announced|revealed} they had settled their {1-year|year long} {legal dispute|lawsuit|law suit}, {resulting in|which resulted in} the {discontinuation|retiring} of popular Twitter software Tweet Adder 3.0 and the introduction of {a significantly|a considerably|a markedly} different Tweet Adder 4.0. The {primary|main|key} difference in this new {version|edition} was that it no longer {allowed|enabled|permitted|made it possible for} its users to follow or unfollow {people|other Twitter users} automatically. This {change|alteration} made Tweet Adder compliant with Twitter's new Terms of Service.

At that point, Twitter still {permitted|allowed} automated 'follow backs', i.e., following back {people|others} who had already followed you. But {then|later}, on July 4th, the {producers|manufacturers} of Social Oomph -- another popular Twitter {App|Application} -- {emailed|sent an email to} their {customers|users|subscribers} saying, 'on July 2nd, 2013, Twitter changed their terms of service and outlawed automated following back of people who followed you first.'

Social Oomph then {said|explained} that their {application|software} would no longer follow back new Twitter followers automatically, and {everyone|all their users} would now {have to|be required to} follow back manually. They ended their email with the words: 'We're as dumb-founded by Twitter's decision as you are.'

While their use of the word 'outlawed' is {somewhat|kind of} {amusing|funny}, it's {clear|obvious|evident} that Social Oomph were pretty {miffed|put out|irritated|irked|annoyed}. And {not surprisingly|{understandably|justifiably}} so: their follow-back service has been around {almost|nearly} as long as Twitter. {To date|So far}, Tweet Adder {has yet to address|has not yet addressed} this {latest|most recent} {development|change in Twitter policy}, but I'm sure they will {announce|release} a similar change in their software {very soon|soon|over the next week}.

TWITTER'S ANGLE

Twitter's {rationale|reasoning} for this {change|revision} in policy about auto follow-backs was {explained|clarified} on their blog by one of their platform operators:

'We removed the clause permitting automated follow-back, as we would prefer that users manually review their new followers and then choose whether or not they would like to follow back individual accounts ... accounts which follow-back may quickly find their home-timeline useless due to too much noise if they didn't carefully pick and choose who to follow ...'

What is interesting to me is that {ever since|since} the new Tweet Adder {came out|was released} in April, I was also coming to the conclusion that there was 'too much noise' on many of the Twitter accounts I managed. {In fact|In point of fact}, I was {starting|beginning} to {wonder|question} whether follower automation had EVER been all that useful.

DID AUTOMATED FOLLOWING EVER REALLY WORK?

I used to think automated following and unfollowing was {the bees' knees|the living end|a Godsend}. I loved {finding|discovering} {good|quality} Twitter lists and {lining|queuing} them up to follow. For follow-backs, I had an open-door policy of following {everyone|everybody|anybody|anyone} who followed me, removing unwanted {Tweeps|people} later. It {seemed like|felt like} a smooth, {flawless|sound} system. But {recently|lately} I've come to {see|view|look at} {things|this system} from a different perspective.

I manage {about|around} 20 Twitter accounts in Tweet Adder, {mostly|mainly|primarily|predominately} for clients. {Some of|A few of} my recent clients 'appeared' to have good Twitter numbers in excess of 15,000 followers. They had all been using auto follow-back before they came to me, and had {roughly|around} a 1:1 ratio between followers and 'friends' (those they {were following|followed}).

But then, when {the new Tweet Adder software|Tweet Adder 4.0} was {launched|released}, I started using their newly introduced filters to {analyze|examine|assess|study|investigate} exactly WHO my clients were following. And what I {found out|discovered|identified} was not {reassuring|encouraging}.

I {discovered|found|found out} that nearly {50%|half} of my clients' 'friends' were of no {value|use} to them {whatsoever|in the slightest}. Around {25%|one-fourth} Tweeted in languages they could not even understand. {Another|An additional} 15% or so had been inactive more than 6 months. Many others were spammers or annoying people shouting '#TeamFollowBack' {all the time|continuously}. It's taken me weeks to {tidy up|clear out|clean up} the mess and replace this random bumph with {useful|appropriate} connections.

To my {horror|dismay}, I found that my own {accounts|Twitter accounts} were only {mildly|slightly} better, {in spite of|despite} the care I had taken to {clear out|remove} dead wood {every week|each week}. Now I'm more {prudent|{vigilant|judicious}} about who I {put in|add to} my 'to follow list', so I don't have to {deal with|grapple with} the 'noise' later.

But here's the {surprise|revelation}. Since I've been {doing this|filtering my lists}, I've {experienced|seen} {a huge|a big|a substantial} increase in the number of ReTweets I receive, and the traffic visiting my {website|blog} from Twitter has {gone up|increased|risen} by {over 50%|more than fifty percent}. {Could having less sometimes result in more|Was it true that less is sometimes more}?

Then, yesterday, I finally {switched off|turned off} my automated follow-back and {went through|checked out} my new followers. I quickly {rejected|deleted} about {one-third|a third} of them. Had I automatically followed all of them as had been my practice {in the past|before}, these {inappropriate|unsuitable} accounts might have {stayed|remained} in my Twitter stream for {months|a long time|many months}, making it {difficult|hard} to interact with {people|Twitter users} who {might be|might have been} {better|more suitable} connections.

I then asked myself: 'Had automated follow-backs actually been {beneficial|useful} to me and my clients?' The resounding {answer|truth} was: 'Not nearly as much as I had {previously|formerly|once|originally} thought '. {Even if|Even when} we are {meticulous|careful} about {choosing|selecting} people to follow, if {others|other Twitter users} follow us indiscriminately and we {automatically follow them back|follow them back automatically}, it only creates more work for us down the line.

{While|So, while} Social Oomph say they are 'dumb-founded', I'm not so sure I am.

THE {DECEPTION|{ILLUSION|FALLACY}} OF NUMBERS

It's {easy|easy enough} to get carried away with Twitter when we see our {numbers|following} {increase|grow|increase rapidly|grow rapidly}. But numbers are {meaningless|worthless} without {knowing|understanding} their context. If you have 100,000 Twitter followers who neither understand you nor {are interested in|care about} what you have to say, connecting with them is {unlikely|not likely} to be {of much benefit|beneficial} to you or your business. But if you have a mere 100 followers who 'get you' and {listen|listen to you} {intently|with keen interest}, you not only have an inspired audience, but one that will {spread the word|tell their followers} about you.

And THAT is how real {platforms|online platforms|online marketing platforms|Twitter marketing platforms} grow.

{I've come to the conclusion|I'm convinced} that Twitter {NEVER was|was NEVER} a numbers game. Twitter is a {new paradigm communication medium|medium for a new paradigm of communication}. The old strategies and {statistical averages|statistics} {do not apply|are no longer relevant} in this environment. {Evidently|Obviously|Clearly}, the developers at Twitter {get this|understand this}. And while it {might be|may be} an inconvenience to {have to|be required to} {select|choose} our followers manually {from now on|from this point forward}, I personally applaud Twitter for challenging us to {make|create|take} the time to get to know {one another|each other}.

Keywords: Twitter, Tweet Adder, Social Oomph, automated following, auto follow back, policy, change, Terms of Service, ban, July 2013

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