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The following article was published in our article directory on June 15, 2013.
Learn more about SpinDistribute Article Distribution System.
Article Category: Advice
Author Name: Tomas Dudre
Typical Advertising and how it's changing
Advertising and marketing in the modern-day world is an example of the evolutionary process at its finest. Large business including Microsoft, Apple or Google ought to be continuously changing their tactics and approaches to meet the changing interests of the modern consumer due to inventions such as DVR, which significantly decreases the efficacy of traditional television advertising.
Making use of periodicals for advertising is also becoming much less effective than it once was, caused by the vast amount of data that is readily available in an electronic digital format on-line. The use of Internet product promotion through ads and banners is on a downtrend as well, predominately as a result of the fact that average Internet users have learned the best ways to get specific info they want without needing to read through all of the advertising first. Enter Content Marketing, an idea that has been used by successful businesses for a hundred years and is continuing to make a huge impact on the way traditional advertising is changing.
What Is Content Marketing?
In few words, content marketing, is a way to attract and keep loyal customers by creating relevant and informative content that changes and improves their lives in some way. A key difference between content marketing and traditional means of advertising, is that it relies on owning content rather than renting it. It is a strategy that is best used in compliment with your current marketing strategy and not as a stand-alone tool.
What Does This Mean?
Content marketing is used as a recruitment strategy to gain a loyal following that will one day be interested in the product or service that you are offering. This differs from the traditional sense of market advertising that relies on making a sale today, not tomorrow. Dispersing informative content to consumers allows them to become knowledgeable about a particular product or service a business offers.
Adhering to these guidelines will help to ensure the following:.
Educate customers.
Gain loyalty.
Satisfy Customers.
Service for life rather than a day.
How Content Marketing Works.
Ideally, content marketing should change the way a person thinks or acts. Advertising focuses on a five second glance at a single image or commercial with the idea of convincing them to make a sale without further thought. What if you could continually draw in a customer with a series of informative articles before making that initial sale? The method takes time, but you are far less likely to lose the customer after they choose to use your service, as they will have put in their time and found some benefit from the valuable information that you have given to them about your service. Content marketing relies on a mutual relationship between you and your customers. You invest your valuable time into continuously giving them the most helpful and innovative information available, and they reciprocate by investing in your product or service.
Why You Need To Use Content Marketing.
Based on current technological trends, content marketing is the present and future for advertising. Giving a man a fish feeds him for a day, however, instructing him how to fish will feed him for a lifetime. Don't make the mistake of telling your consumers that your service or product is the best available. Instead, teach them how to figure this out for themselves by telling them what to look for and you will position your business as the most trusted and quality provider of the services and products that you offer.
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