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The following article was published in our article directory on June 15, 2013.
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The Agencies Responsible For Current Content Marketing

Article Category: Marketing

Author Name: Tomas Dudre

The history of content marketing strategies is a rich one, as it has been utilized by businesse for over a century with a considerable amount success. Heavyweights which include Apple, Yamaha, Betty Crocker or even big car companies like Ford have made use of this method for many years as well as traditional marketing means.

Believe it or not, John Deere used content promotion as early as 1895 with a publication known as The Furrow, which was used to show farmers the best ways to turn a profit1. Jell-O used door-to-door sales to carry out their version of content marketing in 1900 and was typically successful in making their product a household dessert2. A prime example of an old business that's still sought-after today, which uses content marketing is Colgate3. Their informative and continuously changing website gives information and facts to consumers about their product lines regularly.

John Deere And The Development Of The Furrow

John Deere focuses on making heavy-duty farming equipment. They are commonly connected with both the commercial and residential farming sectors. They are considered the founding fathers of content marketing as we know it, because of the release of The Furrow in 1895. This was a publication that taught farmers of the time, info that would assist them to turn more profit. Surprisingly, this magazine is still around today. It is available in many different countries and in multiple languages so that it reaches as many consumers as possible. This launched their business into becoming the premiere source for farming equipment in America and around the globe.

How Door-To-Door Distribution Turned Jell-O Into A Global Superstar

The company, Jell-O, is best recognized for their gelatinlike treat now sold in countries worldwide, however they only became prosperous after their first innovative try at content marketing.

Step 1 -They created an original recipe book in the year 1900
Step 2 - Door-to-door salesmen then took the recipe book and handed them out free of charge to consumers in residential areas
Step 3 - Consumers learned how to implement Jell-O into everyday meal preparation
Step 4 - Jell-O sales swelled to over 1 million dollars by the year 1906.

Although the cookbook now costs money to purchase, this initial push of free original content was enough to give Jell-O an edge in the market. It is largely thought that this content marketing strategy helped turn their company into the global superstar that it is today.

Colgate: The Company Dedicated To Educating Their Customers About Oral Hygiene

With the growing popularity of the Internet, toothpaste company Colgate took full advantage of this and created a web page dedicated to educating consumers about their different teeth-cleaning products. This information is readily available to anyone that wishes to see it on the Colgate website, so they can research the product and educate themselves about it before they buy. This is an excellent example of a modern day content marketing strategy. It also shows how far content marketing has come since its modest beginnings a century ago. Content used to be purely physical before the coming of the digital era and the creation of the Internet.

The Progression Of Content Marketing

Content marketing is an idea that has put many big business on the map, merely because they took the time to provide value to their future customers in the form of useful information, thereby generating a feeling of reciprocity that would encourage the recipients of the content to then buy their products. Historically, this was something only readily available via magazines or word-of-mouth presentation. Content marketing is an evolving idea that has continued to change and evolve with technology. As a part of this ongoing evolution, companies are now attempting to use content marketing in the digital world more than ever, with the hopes of maximizing its ever-growing popularity amongst a nearly unlimited consumer base.

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