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The following article was published in our article directory on June 19, 2013.
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Article Category: Arts and Crafts
Author Name: Evi Vordermeier
A music fan may like musicians and artists or bands that make their own labels. One probable reason for creating their own label is being told the artist's material is not marketable. He may be required to create music that conveys feelings and emotions that he does not feel comfortable with. Rather than compromise his musical style, he would much rather trod the indie path and make his own music. An indie artist as well as his music fan base are benefited when the musician makes his own label.
Independent artists offer more distinctive music
Independent musicians have the means to put across their intense feelings and exceptional talent unreservedly. They can convey their individual stories or go after personal instincts and not be obliged to comply with directions from record label executives when it comes to what they should create. From the view of music fans, by listening to different stations on the radio and other indie music sources, they are also at liberty to decide on their own which ones they like and not.
Freebies for music fans
A lot of common distributors merely provide music from major record label companies and seldom do they provide freebies regardless of the number of albums a purchaser downloaded or CDs purchased. An indie musician can do what he wants. He can choose to be openhanded when it comes to his selling approaches. For fans and music aficionados, this indicates they will be given huge price cuts, coupons, or tokens for their purchases.
Attend to costumers personally
An indie artist has the choice to communicate directly with the fans or customers. Hence, selling through the internet does not have to make the artist feel isolated or not in contact with his followers. There are moments the excitement of getting an email or online message from the musician himself can make an independent label buyer become a dedicated music fan.
Niche marketing and indie music
Marketing indie music is not so different from niche marketing when success is to be considered. Indie musicians have the freedom to make their distinctive niche and reach more valued following. As an person who purchases music from an indie record label it is less complicated to find the music that describes and expresses who you are.
Personal acts of gratitude
When a customer chooses to purchase from independent labels, buyers and artists can both gain. For example, a music aficionado buys an album. The indie artist can personally convey a thank you message and the buyer can also message back. The artist can write about this in his blog site and the customer can appreciate the blog article and even provide a link for her friends to see and read about it. This is not possible with major record labels. In addition, independent music can be bought directly from the musician when retailers seem to dwindle. Artiste with strong niche and devoted fans can remain in the business unaffected by the challenges in the retail business of the music industry.
Keywords: FRC All Music, Music Network, Indie Musician, Music Industry, Music Fan, Music, All Music
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