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The following article was published in our article directory on July 2, 2013.
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Article Category: Self Help
Author Name: Christina Bequette
It is natural to verse yourself with blogging basics, especially if you are dead set on promoting your business-related blogs. Many newbies never do, which is the reason why many of these aforementioned blogs never take off in terms of sales, website traffic, or networking. If this is your first time creating a business-related blog, here are a few things you should know.
1. Make sure that you create a blog strictly for business purposes only.
One of the most common mistakes made in business blogging basics is that: people tend to create web pages that incorporate both their marketing practice and their personal online journal. Not only does this confuse many potential readers but this also gives off the implication that the person is not very professional in terms of business dealings.
Keep your personal online journal separate from your Internet marketing efforts. This will help make transactions and networking go faster, and build up your online reputation as a credible business partner. Try to avoid linking non-related pages to your blog site, as these could also impede your marketing efforts.
At the same time, a professional looking business blog, with consistent materials (for example: a blog for beauty products which contain articles about health and beauty, images with beauty product names, and links to cosmetic websites, etc.) can be easily categorized by search engines spiders. The contents of your blog could easily be measured by algorithms, and can help place your blog site higher in most SERP or search engine results pages.
As a business blogging basics, this is one way of organically but passively marketing your blog.
2. Get tools that will help you track your business' progress.
Manually tracking down all the elements of your online business can become a slow and tedious process. Aside from trying to actively promote your idea, product(s) or service(s) on your own blog site, you also have to keep score of potential clients, business partners, and affiliates.
There is also that need to answer inquiries from interested people, oversee comments on discussion boards, and write guest posts for other blogs. You also need to track down current business transactions to ensure repeat sales, while steadily maintaining your online credibility.
Now, imagine if your blog site is linked with another blog site that you are maintaining, plus numerous social network sites on the side. And you have to do all these tasks per site...
Fortunately, there are numerous business-related blogging basics online tools which you can download to make your advertising efforts go more smoothly. Some platforms can be downloaded for free, while others ask for monthly rates, yearly rates, or a one-time download rate.
Almost all these platforms have one-month test periods. It would be best to use these first to see if it suits your current business needs before you use these on a full time basis, or buy the applications.
Keywords: blogging tips for beginners, empower network, blogging basics
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