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SpinDistribute.com Article Directory

The following article was published in our article directory on June 12, 2013.
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How to Get Started On Your Viral Marketing Campaign

Article Category: Marketing

Author Name: Bill Riske

In the world of online marketing, viral marketing is one of the most effective techniques used by companies to garner attention for their products or services. This marketing strategy aims to not just create a desire in one person; it actually compels people to show your products to their colleagues and acquaintances. It is like an internet chain letter. If people are interested enough in your message, then they will pass it on to their friends.

If you are thinking of undertaking a viral marketing campaign of your own, here are the steps on how to go about it:

Step 1 - Conceptualization

You need to think of the type of content that you want to spread around. It can be a YouTube video, e-book, or article. You can also make the content about useful or helpful information about your product, or you can go with the entertainment route and create an online game or a humorous video. Anything that can spark interest in people and make them want to share it will do.

You should be careful when thinking of a concept for your viral marketing campaign especially if you are thinking of doing a humorous online video. What you think is funny might be offensive to other people so your efforts of going viral may backfire and you only draw negative attention to your business.

Step 2 - Choosing a distribution method

Once you have the content of your viral marketing campaign ready, you should then think of how you will distribute it. If you do not have much of a budget for your campaign there are some free distribution methods that are actually pretty reliable, like posting your content on social networking websites, social bookmarking pages, web forums, and other websites that receive a high volume of traffic. On the other hand, if you have some money to spare, you can purchase a mailing list and email your content to the participants. Hopefully, the people who see your content will pass it on to other people that they know.

Step 3 - Add a call to action

At the end of your marketing content, you need to give the people different ways that they can share it with their friends and acquaintances. For instance, you can add a "like us on Facebook" or "follow us on Twitter" at the end, or you can also give a link to the content so that they can share it on their social networking accounts or email it to their contacts.

In Closing...

Although luck also plays a role on whether or not your viral marketing campaign will be successful or not, following the steps shown above ensures your chances of succeeding will increase dramatically. If you are fortunate enough that your idea actually goes viral, you will enjoy a huge influx of sales. The only thing that you need to do once your initial campaign succeeds is to think of a follow up that can do better than your previous one.

Keywords: viral marketing,internet marketing,home business,work from home.viral,viral express,internet vending machine,income streams,residual income

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