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SpinDistribute.com Article Directory

The following article was published in our article directory on June 7, 2013.
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Common Mistakes with Online Lead Generation

Article Category: Business

Author Name: Jake Oliver

Online lead generation can be quite a challenge. Most of the time, websites generate leads that do not convert into actually buyers or customers. They remain as potential customers that simply visit your website.

When businesses launch a website or an online retail store, they have high hopes for the website to work. Unfortunately, in reality, it won't easily work that way. Most successful websites and online retail stores took a lot of time and effort to reach the status they achieved. Even if your website layout and the products you sell seem promising, that won't easily translate to people. It could be that you are doing inefficient strategies with your website or with your marketing. If you want quality online lead generation, refrain from doing any of the things listed below:

Write Content Based on Your Needs - this is a mistake frequently done by website owners when coming up with content for their website. All they have in mind are what they need instead of what their customers need. This principle is actually very similar to the 'sell the benefits not the features' principle. Sell what people can benefit from your products and from your website instead of what you have to offer. Moreover, when writing quality content, make sure that it is not too incomprehensible and filled with jargons. It must be understood by everyone whether they have a background about your products or not.

Marketing is Necessary - many businesses and websites have accounts with Twitter, Facebook, Linkdln, Google+ and other social networking sites to help promote their business or website. But one mistake they fail to realize is that they still need to do marketing. Most business owners have this mindset that if they build traffic, leads, and customers will come flooding in. That is not the case in real life. Even if you build, you can still get no traffic. Why? It is because you did not promote. Promoting and marketing are necessary for what you built to become successful. No one will ever know your social networking accounts unless you make them known.

Boring Content - aside from providing high quality content, it must be appealing and interesting. Do not offer your readers boring content that they can easily read from another website, book, magazine, or any reading material. Make sure you write content that is engaging and interesting and will want to read more of it. This is how you keep people interested in your website.

Do not assume they have Time - it is important not to assume people have the time to read everything written in your website. Make sure your content is succinct and very engaging from the very first sentence to get them hooked. Most of these readers will click on other links with similar topics as yours and the only way to keep them in your web page instead of clicking other links is to engage them in short but interesting and informative content.

These are just some of the mistakes many businesses do on online lead generation. Correct these mistakes as early as now to keep your readers interested and expand your business.

Keywords: Blogging From Home, Make Money Blogging, Empower Network, Network Marketing, Internet Marketing, Online Lead Generation, Network Marketing Online, Leadership, Personal Development Coach

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