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The following article was published in our article directory on April 24, 2013.
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Five tips for writing sparkling sales copy

Article Category: Marketing

Author Name: Kareim Jamal

Do you write copy for a blog or email marketing campaign? Do you have a loyal fan base of avid readers, or is your copy a bit hit or miss?

Several months back I was looking through the visitor statistics for a blog I was writing, as well as the open rate for my email campaign. I had to face the fact that people were not staying on my site for very long, and far fewer people than I wanted were opening my lovingly crafted emails.

I decided to give this some serious thought, and consult the writings of master copywriters.

The result? With only a few subtle changes I increased my readership, and open rate dramatically. Here are just some of the tips I learned that I am certain will help you too, whether you are a seasoned copywriter or just getting started.

1 - Put Emotional Language in Your Headlines and Titles

Being too clinical with your blog titles and email subject lines will fail to spark the interest of your reader. You stand far more likelihood of getting your readers attention if the title appeals to the imagination and has some emotional content.

For example:

"Five sales copy writing tips"

is not as punchy as

"Five effective copy writing tips to get more sales"

but this is far more engaging:

"Five tips for writing sparkling sales copy"

If you want to analyse the emotional content of your headlines I recommend the FREE tool in the link at the end of this article:

I used it to analyze "Five effective sales copy writing tips" and "Five tips for writing sparkling sales copy".

The first one registered an emotional classification of "intellectual" and an overall Emotional Marketing Value score of 44.44% which is pretty good. But the second headline had a classification of "empathetic" and a score of 57.14% which suggests it will engage a lot more readers.

2- A truthful story will engage your readers

Before getting too carried away by imaginative and emotional language, remember that integrity always wins the day, and will make you stand out from the crowd.

Sharing a personal anecdote is a great method of building a connection with your reader. People only really like to buy and work with people they can identify with or relate to in some way.

It's always good to start your email or blog with some kind of personal story.

3 - Focus on What the Reader Might Need and Offer Value.

With so much vying for our attention these days you need to give people a reason to read.

What are you offering your reader that will help them solve a problem? If you focus on your story too much and do not relate it to what benefits you are actually offering the reader, they will loose interest fast.

A simple way to gauge this in your copywriting is if you are using the word YOU more than you use I. The focus of your piece should always be on the reader not yourself. State why people will benefit from your product or service as early as possible in your copywriting.

4 - Be as Clear and Specific as Possible with your Copywriting

If you are offering something to the reader, make sure you are as specific as possible.

For example today I am offering you five tips, not six, seven or four, but five. I am also certain that these are the tips that have got me more readers and sales, so I think they are of value to you if you read them.

If you have a product be clear as to your potential customer will get, and what value that will have for them.

For example if you are a real estate agent you would never dream of describing a property for sale as A large house in the country. But A five bedroom period property, 300m2, 10 minutes drive to the nearest village and 15 minutes drive from the coast is far more specific.

If you were to also add "This house offers the buyer a rare opportunity to live in a much desired area."Then you have also emphasized the value to the customer with some more emotional language.

5 - Give your Copy Space to Breathe

Short clear sentences are easier to digest for any reader.

In emails remember to break up big bulky text with line breaks and images if possible. Make sure there is enough white space in your layout to be easier on the eyes.

Long paragraphs, with long sentences, and lots of complex words, have what is known as a high Fog index, making it tiring for most readers to read.

You can analyze the Fog index of a piece of writing here, by looking for "fog index" analyzers in a search engine - there are lots

For reference, the New York Times has an average Fog Index of 11-12, Time magazine about 11. Typically, technical documentation has a Fog Index between 10 and 15, and professional prose almost never exceeds 18.

Always try to be as simple and clear as possible in your language. Showing off with unnecessarily convoluted words will just annoy and confuse your reader.

I hope you found these tips useful.

Please visit my blog to find out more internet marketing tips, and get the scoop on making money online today.

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