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The following article was published in our article directory on April 20, 2013.
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Different Offline Marketing Strategies

Article Category: Advice

Author Name: Cameron J O'Shea

Offline Marketing Ideas

In this age of internet and online marketing, it seems that people have forgotten the time trusted methods of offline marketing as nobody seems to be talking about them. It is true that the focus has shifted entirely towards online marketing as the world has started to buy goods and services from internet. But it would be foolish to write off offline marketing as there is still a lot of cash generated at the end of a day through retail sales in physical stores.

Sponsor Local Shows and Events

This is a time trusted and very effective way of offline advertising. There are events, fairs, and exhibitions organized in your city during every season. Make sure you get a stall to showcase your products or services or get a chance to put a banner at events by sponsoring a few of the events in any program. There are many who feel that it is a waste of money but believe me, you will not rue your decision after you see the rate of return on your investment.

Use Friends in Media to Get Press Releases Published

Of course this is a free form of advertisement that generates a lot of publicity and interest in the minds of the people as they see and read about your company and its products in newspapers. You need to have good relations with members of the press as you will be surprised to see that they carry out your PR in exactly the same way as you intend it to be.

Book Slots on Local FM Stations to Place Advertisements

You may not think much of FM stations but people listen to music and other programs on FM stations while doing their work. This is not a very expensive offline marketing method and you will get your investment back with an increased inflow of clients.

Dole Out Prizes and Free Gifts to Customers

This is a gimmick that works even today. You can give away gifts on your business anniversary or Christmas or New Year but do not forget to get the logo or the name of the company printed on the gifts and souvenirs.

Give Discounts and Other Offers From Time To Time

This is another gimmick that companies indulge in to remain in the limelight. They offer discounts to customers and run different schemes from time to time to keep the customers waiting for a new offering from the company. Words like free, 50% extra, more for less, buy one get one etc still has a great attraction for the customers.

Make Use of Pamphlets and Leaflets

These two offline marketing methods are very low cost and also very cost effective. These pamphlets can be distributed inside newspapers or you can get them distributed by boys at busy cross-sections. You may not think much of leaflets and pamphlets but they pay you back many times more than you invest on them.

These are some of the time trusted offline marketing methods that you can employ depending upon the nature and location of your business.

Keywords: offline marketing

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