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The following article was published in our article directory on April 19, 2013.
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Five Top Email Marketing Tips

Article Category: Marketing

Author Name: Kareim Jamal

With a highly responsive email subscriber list you can literally mobilize thousands of people, or sell thousands of dollars worth of products every time you click the 'send' button.

Building a list of email subscribers that are passionate about your niche business or social campaign, is therefore a highly effective marketing strategy.

So here are a few of the best email marketing tips to help you keep your subscribers looking forward to opening your emails.

Email Marketing Tip 1
Use killer email titles that grab attention

David Oglivy wrote in Ogilvy on Advertising that his favorite email headline was

"Have you ever seen a bald sheep" - which was actually selling lanolin as a cure for baldess.

Why does David Ogilvy love it ?

Because it is:

40 characters long – which means you see the whole line in almost all email clients.
Quirky and arouses interest – so stands out from the rest of your inbox.
A relevant surprise

Email Marketing Tip 2
Newsletters are potentially subscriber list killers – Avoid them

Avoid Email newsletter formats in your email marketing campaign.

Many digital marketers consider them to be a hangover from print – where businesses send out regular printed newsletters to their customers.

The problem is newsletters are usually about the business and not the subscriber, whereas emails are usually a far more personal and intense medium.

So if you want to keep a subscriber on your email list make sure you keep away from overtly business like content.

Email Marketing Tip 3
Keep it formal, friendly, and conversational

Pretend you are writing a letter ... one human being to another.
Write short sentences and short paragraphs, and avoid difficult words.
Write in the language people use in everyday conversation.
Focus on the reader not the organization or business

ie what matters to your reader?

What do they need to help them?

What have they already taken action on that can be acknowledged and celebrated?

Email Marketing Tip 4
You cannot bore someone into buying something, you can only interest them.

If you are able to give your email subscribers personal interesting stories then you will keep your subscribers loyalty and inspire them to engage with your offers.

Always give people a reason to keep on reading, and make sure you keep it personal and engaging.

If you are not interested in reading your content – chances are no one else will be.

Email Marketing Tip 5
Give more than you receive in your email campaign

As a rough guide, aim to GIVE your email subscribers 3 times more, than the times you ask you subscriber to do something.

The gifts can be an actual free product such as a free report or ebook, or simply entertaining and inspiring articles focused on the reader.

Hope you found these tips useful.
For more online marketing tips and general inspiration visit my blog.

Keywords: email marketing, marketing tips,

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