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SpinDistribute.com Article Directory

The following article was published in our article directory on April 1, 2013.
Learn more about SpinDistribute Article Distribution System.

What Makes PPC Different from Other Advertisement Methods

Article Category: Marketing

Author Name: Drew Hilton

What makes pay per click or PPC advertising so different from any other advertisement methods is that it limits advertisements to the targeted viewers. When companies advertise products, services or stores in real life, they invite everybody and attract all types of people who might be interested. The use of billboards, flyers, tarpaulins and banners is used anywhere. This enables the company to gain a possible prospect.

Customizable and Controllable

The same is done in the online world. Online stores, business owners and services would typically introduce themselves through articles, blogs and even social network statuses. Almost any type of method is used in order to expose the business out to types of people. In PPC advertisements, however, the advertisements are only made available to certain people, in certain places. Like all methods of advertising online, PPC uses the same strategies like search engine optimization through keywords and enticing ads through virtual banners.

The difference is that the advertisement is controlled. Advertisers can choose where they want their virtual banners to show up. They can decide whether or not certain articles with keywords should appear in online blogs or as a comment in forums. While this is normal for other advertisers, none can take control of how long the ads will stay in the site. Advertisers making use of PPC advertising methods can control how long their virtual banners will appear in a webpage, and how much it will cost them.

Meant to Target Viewers

Pay per click is literally what it means. The purpose of virtual banners, keywords and links is to redirect viewers to the advertiser's website homepage. Regardless of how long the viewers will be staying in the website, the simple fact that the site was viewed increases the chances of the owner gaining a customer or subscriber. PPC advertising filters these viewers through the keywords.

The ads will not appear in a search engine or other publishers' site unless the viewer specifically searches for a relevant. If the advertiser is selling weight loss products, the PPC ad will not show up anywhere, but will instead be visible to online users who will type 'weight loss' on a search engine. With this, regardless of how less or many a time the advertisement is clicked, the visitor will be someone who is looking for that very product or service.

Hiring a PPC Advertiser

Since PPC can become tasking if done repeatedly over a period of time, some PPC services are available for hiring. The clients can easily choose from several plan options; these would include dates, costs and targeted viewers. They can also customize the time and day of the ad's appearance. In any case, hiring a Pay per Click advertising service would be efficient for online business owners. The clients will be able to have more time in improving other aspects of their website while the CPC service busily provides the target traffic.

Most pay per click services use conversion trackers, for an accurate cost count. There's no need to worry about not knowing if the service is doing their job or if anything at all is being done. They will provide regular reports regarding the return on investment with bidding updates.

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