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The following article was published in our article directory on March 27, 2013.
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The Perks of Purchasing British Furniture

Article Category: Lifestyle

Author Name: Louise Fleming

The Advantages of Purchasing British Furniture

Shilou is very proud to make 100% British Furniture and since making the transfer to 'Made in Britain' in 2012 the response has been amazing. Regardless of our somewhat greater prices, all of our clients are delighted that we are now 100% British - and we are bringing in new customers because of this reality too.

So I started considering whether or not individuals actually choose to buy British Furniture? Exactly what are the benefits to buying British? How extensive is the swing to purchasing from British makers?

In general there seems to be a swing to all things British - helped along by occasions in 2012 (the Year of Patriotism!) - the Jubilee and the Olympics. Nonetheless, as David Craik remarks in the Express Online (5.1.13) the obstacle is still to get individuals to think of where their products come from. It appears that we are getting wise about where our food originates from - more so because of the recent Horse Meat scandal in the UK. But not so savvy when it comes to furniture and accessories - generally where cost plays a bigger part in the equation. Craik asks, is cost why we appear to be more troubled about how animals are raised and looked after for food and not humans who are making our light shades?

I as a result provide the viewpoint that in the less price-sensitive, high-end furnishings market buying British furniture is essential to customers however not so much to consumers of more mass market furniture which is undoubtedly not British made. Nevertheless, if you look for it, there is British made furniture to be purchased to suit many budgets - it just may take more effort to find it than driving to your local retail park!

According to the British Furniture Manufacturers Association (BFM) the UK has an amazingly diverse market. "It is traditional, contemporary and everything in between. It is furniture to suit any financial budget. It is furniture for the more morally or ethically aware. It is furniture for any age or generation, Great British Furniture can be what you want it to be".

So how do we advertise the advantages of British Furniture? Well, the British Furniture Manufacturers Association is currently running a campaign: IT IS Great British Furniture.

This is, "an initiative designed to increase awareness of the key factors that make British made furniture great in the eyes of the consumer, retailers, contract specifiers, architects and the wider international audience."

The purpose of the project is not simply to remind customers of the advantages of British made furniture but likewise to get them to actually head out there and support the British furniture market protecting the craft skills and jobs within Britain. Obviously, this will additionally support neighbourhood communities and the larger supply chain. The artisans who produce Shilou's furniture bring a wide range of skills that go back for several generations. It is vital that we try to keep these skills alive and pass them on to the next generation of craftsmen.

Hypnos, the bed producers, sum this up brilliantly on their site:

"Our master craftsmen continue to use traditional, time-honoured skills that have been passed down from generation to generation to create an authentic piece of Great British Furniture - a sublime expression of extraordinary and lasting British craftsmanship".

So exactly what are some of the advantages of getting British Furniture?

Tradition & Skill - Centuries of tradition and craft abilities that have been developed over generations are prevalent up and down the UK.
Best Components - British furniture manufacturers source the finest raw materials to create terrific products.
Environmental and H&S - High requirements of environmental management, health and safety controls and HR regulations all offer a peace of mind to purchasers.
Design - the quality and innovativeness of British Design is acknowledged worldwide and this is integrated into furniture manufacture in the UK.
Shipment times - in general British furniture producers provide shorter delivery times than when items are made overseas. (Shilou for instance can now provide shipment times of 6-10 weeks compared to 14-21 weeks when we were importing from Asia).
After care - you can anticipate a far better and more reliable after sales service when you buy British furniture. Any problems can typically be taken care of in an extremely timely fashion - after all it is the makers' reputation on the line. (This was a big consideration in Shilou's choice to transfer to the UK as we feel strongly that we can provide better customer service by manufacturing in Britain).
Confidence and pride - when a consumer has purchased a UK furniture piece (especially a bespoke piece) they ought to feel thrilled and look forward to it arriving as quickly as possible. They will have a confidence in the quality and boast of the reality that it is British Made.

Do you buy British? What are your thoughts? Please let me know.

Keywords: british furniture, british made furniture, shilou, british furniture manufacturers association

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