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The following article was published in our article directory on March 23, 2013.
Learn more about SpinDistribute Article Distribution System.
Article Category: Advice
Author Name: David D McElroy
What is a Squeeze Page?
A squeeze page is a page on a website visitors are directed so you can capture their information and build a list. Consider a squeeze page like the top of a lead funnel.
The squeeze page is the 2nd stage in the lead processing funnel. Step one is the direct response marketing piece sent to a target group likely to be interested in a specific offer based on past behavior. The purpose of the squeeze page is to draw the visitor in with enticing language and layout so they will enter their email address for a free video of report.
Visitors are directed from a pay per click "PPC" marketing campaign like Google AdWords, SafeSwaps, or Pay Per View "PPV" to a single page keyword rich based on the search.
Visitors click on a banner ad and are sent though to a squeeze page created based on the specific needs of the targeted audience.
Visitors are directed from an email link to a squeeze page designed to gather respondent's contact information or to get them to BUY NOW.
Visitors are directed in a blog post or banner ad on the side of the blog to a squeeze page to get the visitor to opt-in to a mailing list.
This page is a content squeeze page designed to inform you and invite you to open a relationship.
Keep Your Squeeze Page Simple
Focus on one objective for any squeeze page
You want your visitor to have only one thing to decide.
Use a vertical, single column of copy, through the center of the squeeze page
Any column to the left or right of center should direct the visitor toward the call to action.
Only use photos or graphics that support the single call to action.
Nothing should distract the visitor from an easy decision to act now
Visuals like size, form, location, and color must to draw the visitor toward the signal action desired.
Skip the guess work and test all variable carefully.
Do not use off page links.
Once a visitor leaves your page they may never return.
No matter how great your copy-writing skills, there's always room for improvement in your conversion rate and search rankings. You just need the proper tools and the right guidance. Software provides detailed conversion optimization seminars, split-testing directly from inside WordPress, and SEO tools that ensure you're getting the absolute most out of your landing pages.
Get started, experiment, study adjust, have fun and make money
The squeeze page is the 2nd stage in the lead processing funnel. Step one is the direct response marketing piece sent to a target group likely to be interested in a specific offer based on past behavior. The purpose of the squeeze page is to draw the visitor in with enticing language and layout so they will enter their email address for a free video of report.
No matter how great your copy-writing skills, there's always room for improvement in your conversion rate and search rankings. Software provides detailed conversion optimization seminars, split-testing directly from inside WordPress, and SEO tools that ensure you're getting the absolute most out of your landing pages.
Keywords: Squeeze Pages, PPV, Pay Per View, PPC, Pay Per Click.
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