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The following article was published in our article directory on March 13, 2013.
Learn more about SpinDistribute Article Distribution System.
Article Category: Advice
Author Name: Dan Loutzenhiser
Making the use of video for marketing, promotion, news and PR online a true key strategic component and key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible time. Effectively market with video on the web is not just just slamming some video content up on your web pages, read this article for more information.
Why Market with Video?
Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.
Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a little efforts and few seconds to scan through what you are selling or proposing and decide whether your content, look, approach and style are a good fit for what they were actually looking for. These first few seconds are crucial and if you can delivery targeted and clear message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.
How to use Video Marketing
Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-s, you will more toward getting disappointments than good news
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Let Them Know It's A Video, A Short Video
If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. You must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let the web users know also this is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.
Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.
Video marketing is Powerful!
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Let Them Know It's A Video, A Short Video
If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. You must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let the web users know also this is a short video. In Summary
Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. You must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. You must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Keywords: video, video marketing
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