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The following article was published in our article directory on March 28, 2013.
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Article Category: Internet
Author Name: Mike Donaldson
Do you have a small business that you want to market online? Well, here's the good news – there are tons of ways on how you can promote your business to an online audience. Your options are literally endless. However, it's still best to focus on a few marketing techniques so that you can fully maximize the results that you generate from them. Internet marketing for small business owners is not about using as many marketing tactics as possible. Instead, it's about focusing only on the strategies that get you significant results. This way, you won't be wasting too much time and resources on useless marketing techniques.
Anyway, here are some tips on internet marketing for small business owners:
1. Go local if your business caters to customers from a particular geographical location. For example, let's say that you own a flower shop in downtown Los Angeles and you want to market such business online, then you need to build your marketing campaign around the terms "Los Angeles flower shop". Your website or blog should also be optimized depending on the nature of your business as well as your location. And don't forget to update the listing of your business on Google Maps.
2. Learn the tricks of search engine optimization and implement these on your own site. SEO is not that hard to learn. With the right mindset and learning tools, you can fully grasp the most basic aspects of SEO in just a couple of hours. Advanced SEO techniques will be more difficult to learn but in most cases, all you need to get your site ranking well are basic SEO concepts like keyword research and link building.
3. Take part in social media marketing. Social media marketing is the utilization of social networking sites for marketing purposes. If you are promoting stuff on Facebook, then you are doing social media marketing. But you need to go beyond Facebook if you really want to reap the rewards of social marketing. You should use lesser known social networking sites like Twitter, Pinterest and LinkedIn. Combine all of these with your presence on Facebook and we're talking about a steady stream of potential customers to your business site.
4. Collaborate with other small businesses. What you need to do is look for the websites and blogs of businesses that are similar or related to your business. As long as your products and services aren't directly competing, you can enter into deals or ventures with them wherein you promote and market each other's products. It's a win-win situation so most businesses will likely agree to a cross-promotion setup if you go and ask them. They really have nothing to lose.
These tips on internet marketing for small business owners can bring your business to a whole new level as long as you apply them on a consistent basis. The trick is to just keep on rinsing and repeating the process. Online marketing is a never-ending cycle. If you stop, your customers will also slow down. It really is as simple as that. So keep that marketing cycle going, no matter what.
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