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The following article was published in our article directory on March 19, 2013.
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Different Strategic Internet Marketing Techniques

Article Category: Internet

Author Name: Mike Donaldson

Making money online is possible if you know how to use strategic Internet marketing. Running an online business is very similar to running an offline business. Nonetheless, familiarizing yourself with different strategic Internet marketing techniques will give you an edge over your competitors.

Email marketing, for instance, is a strategic Internet marketing strategy that is very common and very effective. According to the United States Small Business Administration, this strategy is inexpensive but effective in attracting customers. The response rate on email marketing ranges from five to thirty-five percent.

However, if you want to create brand awareness, you should know how to create an effective email as well as sign up for an email marketing service. Make your emails short and direct to the point, and send them out to your subscribers or followers. Do not forget to post regular updates. Also, be sure to have promotional offers.

Search engine marketing is another effective strategy. It is also known as pay per click advertising and paid search. It basically involves targeting customers who use search engines. If you want to use this strategy, you should sign up for an account with a search engine provider. Then, you should create ads that will appear whenever users type in a related keyword.

Be sure to use recent keywords as well as keyword phrases. With this strategy, you can specify certain search terms. You can also drive your target audience to your website through links. This strategy is also cost-effective since you will only be required to pay for links that are clicked. Moreover, you can use tracking tools to monitor how well your ads are converting.

Another ideal strategy is directory marketing. This strategy involves advertising businesses through online directories. You can actually choose from various business directories. A lot of these are available for free. So if you want to save money, you should take advantage of these free offers. These directories can help increase your number of online visitors.

Furthermore, you can use online video marketing. This strategic Internet marketing strategy involves the usage of online videos for business promotion. You can post videos on a variety of websites. This is very effective in increasing brand awareness. If you create contents that are funny and engaging, you will be able to create a larger network since videos like these are very popular nowadays.

You will be able to experience a phenomenon known as viral marketing. This is very common in social networking sites, in which videos are easily passed from one user to another. Nonetheless, you can also choose Web advertising. This strategy involves the use of websites that contain attractive ads. Your campaign will be more successful if you incorporate different forms of media such as text, audio, and video clips.

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