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The following article was published in our article directory on March 16, 2013.
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Article Category: Marketing
Author Name: Drew Hilton
One of the most common mistakes that newbies in internet marketing commit is not paying due attention to web traffic generation. Many beginners in this field think that there are only two steps to increasing their profits via online marketing, and these are going to where the consumers are and virtually peddling their products and/or services there. The easiest and most popular way to do these is by making use of social networking sites. There really is no problem with utilizing these free platforms to advertise your wares. In fact, a lot of people have successfully penetrated their target market and, in turn, increased their sales just by creating a free account for their store in the said websites and interacting with other members. However, being successful at internet marketing takes more than just two steps. If you really want to take full advantage of the Internet to promote your business, the first thing you should be concerned about is traffic generation. But what does this mean?
Web traffic generation basically means increasing the number of visitors to your website or page. There are a number of paid and free internet marketing strategies you can employ to do this; and while you may be tempted to just stick to the free route, you should know that paid methods can greatly help you, too. This is where a lot of newbies likewise fail: in an effort to minimize their spending, they only focus on free, do-it-yourself strategies. These may work, but if you don't have any experience in this field, you might find little to no improvement in the volume of traffic your website receives despite the time and effort you've invested in your project. Other beginners, on the other hand, indiscriminately spend a lot on paid methods and just "leave it to fate", so to speak. This careless approach can have disastrous results; you might find yourself not making any profit and losing your hard-earned money in the process. What people who fall under the two groups mentioned above fail to see is that they can achieve and even go beyond their objectives faster and more easily if they balance free methods with paid ones, both of which will be briefly discussed in the next paragraph.
There are a number of free and paid methods you can use to boost the volume of traffic in your website. When it comes to free strategies, one of the most popular and most effective internet marketing methods is article submission, wherein you write articles related to your business and submit these to article directories with a link to your site. You can also create a blog that has a link to your business website. If you want strategies that require less time and effort, though, you can opt for link generation. Meanwhile, as regards paid strategies, some of your options include banner and pay-per-click (PPC) advertising, and article marketing.
Keywords: Internet marketing, internet marketing coach, internet marketing personal trainer, internet marketing tools and tutorials, internet marketing strategies, learn internet marketing, internet marketing tips
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