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« Back to articles from category "Computers and Technology"

The following article was published in our article directory on February 7, 2013.
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SEO Without Being SOL!

Article Category: Computers and Technology

Author Name: Damion D

One of the biggest reasons that there's such a draw to working online is that the format seems to be very beginner-friendly with minimal variables to entry. But this shouldn't be a cue to 'go all in' with your web venture. Only a few aspects are beginner-friendly such as start-up costs and the variety of markets to choose from. For $20 you can get a domain name and hosting that will get you up and running but something like search engine optimization takes a skilled hand and ever evolving tactics. Here I will give you a brief overview of SEO tactics that you can use immediately to help you with your online business.

Invest and spend some money on a pay-per-click (PPC) advertising campaign. It's often said you need to spend money to make money, and PPC is one of the necessary spends. Using Google's powerful keyword search tool you can find keywords within your niche and start advertising. Bid on keywords that are relevant to your industry yet have a low competition yet high search keywords. This technique can help position your website in the search engines, especially for terms where you may not currently hold the best organic ranking. Hone your skills with this and other keyword tools and you will have a leg up on the competition.

If you are going to get involved with search engine optimization you must be in it for the long haul. The world of search is constantly changing and evolving and you are going to have to work hard to keep up with the latest tactics and trends. The algorithms of search engines are constantly changing as well, and you are going to have to keep up with that pesky Penguin and his friends.

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by your fingertips. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow and lose you money in the long term. You should be sure to stay on top of your site and micromanaging is a must to keep your site high in the rankings.

If you are using the WordPress platform for your business venture install the "All in One SEO Pack" plugin. This plugin optimizes your WordPress site for search engines automatically. You can either use the default options provided or fully customize the plugin to meet your blog's unique SEO needs. The plugin is also compatible with other WordPress plugins, such as Ultimate Tag Warrior, Auto Meta, and SEO Stallion and others.

In order to get the most out of search engine optimization you should aim to put certain features on your blog or site that can become viral, such as reviews, visitor comments, ratings, and more. Adding tools that new users can use can also give your site added traffic. Adding these features can be fun ways for visitors on your site to interact, which will attract more visitors to your site that will link to you. This will result in your site getting higher up on the search engine rankings over time.

If you are going to outsource some of your search engine optimization these SEO companies should be able to explain everything that they are doing to optimize your site. They should be trustworthy and have a good reputation because they are getting access to your server in many instances. If they cannot tell you what they are doing, then they are not a company that you want to do business with.

When you begin to employ the tactics you have learned here, you will be able to expand on your efforts as your skills increase. Proper SEO can have a snowball effect on your success. Once you get the ball rolling in the right direction, it can gain size and speed and be an unstoppable force for your websites success. You'll only have to deal with maintenance once you learn the game. Good luck and remember that SEO is a long hard journey and along the way you will see many different roads. Just read the signs and keep moving.

About the Author: Damion is a creative, a graphic designer, front-end developer and Internet geek who writes on various technology topics. Working with High Rated Hosting to produce high quality content for their tech articles section, he provides content for readers that is engaging and educational for users of all levels.

Keywords: seo,search, engine, optimization, business, success, google, money, wordpress,domains,hosting,servers,

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