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SpinDistribute.com Article Directory

The following article was published in our article directory on February 2, 2013.
Learn more about SpinDistribute Article Distribution System.

Internet Marketing

Article Category: Advice

Author Name: W. D. Qualls

The Internet is quickly becoming one of the best sources for marketing a product. Even a beginning Internet user can buy books, groceries, take out meals, Christmas gifts, and just about anything, that were once sold only through catalogues and other traditional marketing sources. The use of the Internet as a marketing tool provides new opportunities and markets for businesses, benefits to both consumers and businesses, but also develops marketing and purchasing problems that previously did not exist.
A numerous variety of businesses use the Internet for marketing. They include large corporations like IBM, The Gap, QVC, Marriott, the Hilton, AT&T, Sprint and Capitol Records, BMG Records. and Silicon Graphics.
The obvious financial benefits from increased exposure for businesses, there are also benefits for the consumers. The most obvious benefit is the consumer does not have to leave the house, spend money on gas, and fight traffic and mall crowds. It also cuts out the middleman and allows the consumer to buy direct. The consumer saves money, because the businesses can operate anyway and do not have to pay high rent costs, and the commissions of salesman. Another benefit for consumers is savings. Advertising is sold on many Internet sites to help pay for the service of the site and keep down the costs of providing the Internet server. The internet sever American On Line sells advertising space to keep the costs of it's service to a minimum and save consumers money while offering them great deals on products that cost much more in most retail stores.
Internet marketing is not always beneficial. The challenge is to develop an Internet marketing strategy that captures the shopper's interest. One of Riddler's best internet marketing ideas is a treasure hunt "where clues are hidden on their other and own Web pages.".

Not all companies have had success with Internet marketing. The company claims it is closing its web site because "Internet visitors liked to window shop but weren't buying much" (Alexander, Steve). Another company Gophermall has several new Internet marketing ideas in an attempt to try to solve the problems MCI encountered.
The challenges for consumers are a mistrust of the Internet's ability to prevent hackers from discovering their credit cards. Many consumers, especially the elderly are computer illiterate or do not own a computer.
Internet marketing is the way of the future. While it is not yet ready to take the place of traditional advertising, it is an excellent supplement to the traditional sources.
The amount of marketing sales will only increase as the computer generation comes to age. The introduction of Web TV, and new simpler to use computers will also expand the market base. The Internet operates 24 hours a day, 365 days a year, no other source of advertising can offer that kind of advertising. Businesses that do not take advantage of Internet marketing will find their sales dwindling in the future.

The use of the Internet as a marketing tool provides new opportunities and markets for businesses, benefits to both consumers and businesses, but also develops marketing and purchasing problems that previously did not exist.
A numerous variety of businesses use the Internet for marketing. Advertising is sold on many Internet sites to help pay for the service of the site and keep down the costs of providing the Internet server. Another company Gophermall has several new Internet marketing ideas in an attempt to try to solve the problems MCI encountered. Businesses that do not take advantage of Internet marketing will find their sales dwindling in the future.

Keywords: internet marketing, internet business, internet marketing business

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