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SpinDistribute.com Article Directory

The following article was published in our article directory on January 12, 2013.
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Holistic Marketing: Utilizing Creative, Social, and Directional Marketing Successfully

Article Category: Marketing

Author Name: Joseph Norman

"The purpose of business is to create a customer."-- Peter Drucker

When you consider your business venture, are you using a holistic marketing strategy? In other words, are you taking advantage of all the channels available to you to create customers as distinguished business person, Peter Drucker, suggests?

Let's briefly walk through the sell-cycle of your potential client & soon after go over the several ways holistic marketing works.

Sell-cycle of Your Prospective Customer

Typically, your prospect will go through this process to find you;.

1) Explore & research,

2) Establish that your company can handle the issue they have,

3) Clarify their feelings that you're a good option with social proof,

4) Get objections handled and just then ...

5) Take action to purchase.

There are primarily three ways to connect with your customer in any step of their problem solving process through advertising and marketing. They're creative, social, & directional.

The holistic marketing strategy has three parts.

Creative. This is one of the most frequent way we see businesses communicate. Everyday we drive by billboards delivering a message, catch a commercial between sections of our favored evening time TV show, or see a display or banner ad whenever we're consuming our news online.

The role of creative marketing in its purest form is branding & name recognition. It's to be in the running whenever your potential customers' need arises & they initiate their investigation.

Social. With the growth of Facebook, Twitter, LinkedIn, & Pinterest as active social platforms, a brand new way to engage your existing customers and prospects has materialized. This is where social proof is created. It's like testimonials on steroids.

Your prospect is questioning, "Can this business actually fix my problem? Can I count on this business? Do I feel at ease having these people at my house?".

By producing & sharing beneficial material through social marketing and communicating with your prospects & customers you create a safe environment. You answer the trust question.

Directional. Your prospect has made the choice to purchase & they need to find you so they can contact you (or your competitor).

You can ensure you're found a few ways:.

1) Targeting specific keywords (i.e. plumber in Rochester, NY) on major search engines (Google, Bing, Yahoo) by means of pay per click advertising or online search engine marketing,.

2) Getting advertisements under relevant headings in your local telco's print Yellow Pages directory, and,.

3) Claiming your precise name, address, & phone number on various online directories & resources like Yellowpages.com, Google Places, Yahoo Local, etc

So, where do you start? The solution is all three places. It has to do with holistic marketing, remember? Even if you just start with a little bit of action in each category.

What are the advantages of holistic marketing?

Concentrating on the holistic marketing approach helps ensure you're capturing the consumers that need you however they are looking for you. Remember that every prospective customer you have will go through the sell-cycle mentioned above each time.

In final, you need to reach them creatively to become a part of the solution set, you need to engage with them socially to earn their trust & help dismiss their objections, and you need to be present when they're exploring directional mediums to locate you ... or they're going to find your competitor.

Keywords: holistic marketing, business marketing, creative marketing, social marketing, directional marketing

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