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SpinDistribute.com Article Directory

The following article was published in our article directory on January 28, 2013.
Learn more about SpinDistribute Article Distribution System.

Search Engine Marketing - How It Works

Article Category: Marketing

Author Name: T Herman

Search engine marketing is an extensive process that requires time and patience to accomplish. It is not a one-time thing but instead a continuous process that requires long-term checking.

Typically, SEO marketing stands on several factors that need to be addressed to launch a successful campaign. A good SEO company will usually start from these and work their way out, covering as much online space as they can in favor of the client.

Using Backlinks

One of the most important things to consider when it comes to SEO marketing is the quality of the links. Most new web owners make the mistake of thinking quantity is better than quality. The fact is that search engines like Google place higher importance on links coming from high-ranking domains. If the backlinks simply come from link farms, there's a good chance that the website will have a low page ranking or worse - be totally ignored by Google.

Keyword Content

Basic SEO usually just talks about properly choosing keywords for the website. The concern on keywords go beyond that however as the proper placement and how often they are mentioned also matters. Stuffing keywords all over the website with no concern for content is one sure way to get banned from the page results. Ideally, the keyword density should be around 2% of the actual article. The article title, meta tag, image titles, ALT attributes, headings and even the domain name matter a lot. LSI keywords or those that support the main keyword should also be included in the article body to ensure quality results.

Content Submission

In order to truly harness the true power of SEO, web owners shouldn't limit their content inside their own website. It is best to create multiple articles and submit them to different directories to make it easier for the target market to find the website. This is also a great opportunity to post inbound links to the website using a quality anchor text.

Constant Updates

As already mentioned, SEO is an ongoing process that needs constant supervision. Search engines like Google typically place higher importance on domains that are constantly updated - perhaps once every day. A scheduled upload of content containing crucial SEO keywords can help boost site ranking.

Social Media

Of course, don't forget the role of social media sites in SEO today. This is an excellent opportunity for domains to create inbound links from highly respects websites such as Facebook and Twitter. Plus, it also works as a double-edge sword, offering thousands of possible clients with just a few tapos on the mouse or keyboard.

Note that those aren't just the factors affecting search engine marketing. There are so many other concerns, each of them closely intertwined with each other. This is why experienced web owners usually leave the SEO job to the professionals as it requires special attention to master. Keep in mind however that not any company will do. Screen each SEO company, paying particular attention to their past work, cost and business ethics prior to deciding.

Keywords: SEO services, seo company, seo services, company, search engine marketing

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