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The following article was published in our article directory on January 23, 2013.
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PPC Traffic Sources

Article Category: Marketing

Author Name: Drew Hilton

Want to give PPC advertising a try but have no idea where or how to get started? Well, you've found the right article for your needs. Now, when it comes to PPC the company that everybody thinks of first would be Google. However, professional advertisers would tell you that both Microsoft and Yahoo also have PPC options. This isn't a widely known fact, however. In the industry though, these companies are considered to be the "Big 3" when it comes to delivering the largest number of traffic to websites that advertise with them. However, it is a pretty costly service. As a matter of fact, with these companies, it is not unusual for people to pay anywhere from $0.50 to $10 per click. Of course, small business owners cannot handle that kind of expense even if it is for advertising. So what happens to them? Are there other PPC traffic sources?

Of course there are other options that would enable small business owners to enjoy targeted traffic without needing to spend thousands of dollars. This is where what people often refer to as "second tier" PPC programs enter the picture. Sure, they might not be able to provide you the same amount of traffic that the Big 3 can but it doesn't make them any less effective or efficient for this purpose. In fact, if you manage to make use of it properly then you could easily get the same amount of traffic but for a fraction of the price. Now, there are numerous second tier services out there. Just do a simple search and you'll find hundreds of options to choose from. Understandably, this can get pretty overwhelming so in order to help you get started, here are a few PPC traffic sources that you might want to check out.

Searchfeed – Once you avoid using the services of the Big 3, your biggest concern would be the quality of traffic that you're getting. After all, if you're paying for it then you would want to get your money's worth. Among second tier traffic providers, Searchfeed has received some of the best reviews when it comes to traffic quality. Their fees would range from one cent up to a couple dollars for some of the highest priced terms.

7Search – When it comes to traffic quality, they can offer you a pretty decent one. However, it is less consistent when compared to Searchfeed and there are also niches for which they can't offer you much help with. If you can deal with the rather hit or miss nature of their service then this could be good for you. However, do keep in mind that the more people learn about this website, the better the traffic would be. There has been a recent changes there so you might still want to consider giving them a try. After all, their prices are pretty good for the services that they can offer you.

So there you have it, a couple different PPC traffic sources for you to choose from. Good luck!

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