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The following article was published in our article directory on January 18, 2013.
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Keyword Research: The Starting Point of Any Search Engine Optimization Campaign

Article Category: Marketing

Author Name: Arren Weathers

Keyword research is absolutely the starting point of any search engine optimization campaign. You cannot start assured that you are heading the right path unless you have the list of the right keywords. Here are some tips on how to improve keyword research.

Get Keywords

There are lots of tools that one can use to get keywords. You can use Google keyword tool but experts like Rich Kirk of Performics say you must not rely only on this. In fact, you can use the Google keyword tool and use another one. You would probably get a different result. Nonetheless, the experts do not overlook the fact that Google keyword tool is one of the best sources of information for keyword research.

Refine Keywords

If you will use keyword research tools, you will typically get a long list and you have to refine it so that your campaign will focus only on the best keywords. The standard keyword research includes refining the preliminary list that you get from Google keyword tool and other keyword research tools.

You will often find keyword research services offered by SEO companies and you might think that it is so easy that you can do it on your own. What you don t know is that these companies check and analyze the keywords so they only get the best ones. In short, the keywords in the initial list are put to the test.
Of course, you can expect this process to be extremely complex. There will be lots of data especially when you use several tools and test. One way to get things done easily is to use only one sheet for everything. Make sure that all data will be visible and organized.

Choosing a Method

There are many methods used to research and refine keywords for search engine optimization. You don t have to use just one. You can combine a couple of methods to come up with the best keywords. You can tell that you are doing it wrong if you have to guess or be subjective in determining whether or not the keyword impacts the site being optimized.

You Know You Got the Right Keywords If

Keyword research also includes a follow up observation. You have to track if the site ranks for the keywords on your refined list. It will be better if the site ranks, gets more traffic and conversions.

More Tips for Keyword Research

Once you have the right keywords, be sure that there is page focusing on every keyword. Make that page worthy of that keyword. In short, the content should be top notch.

These keywords should be used not only in offsite optimization. It should also be utilized in onsite optimization. Be sure that the target keywords are used in the title tag but these tags should not be the same. They should be descriptive enough to tell the readers what s in every page.

As a starting point of search engine optimization, keyword research is definitely an important part of every campaign. It defines the results of the campaign.

Keywords: seo, search engine optimization

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