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SpinDistribute.com Article Directory

The following article was published in our article directory on January 12, 2013.
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Link Building: The Backbone of Search Engine Optimization

Article Category: Marketing

Author Name: Arren Weathers

Link building is often referred to as the backbone of search engine optimization. The quality links help you get inbound links that can help your PageRank increase. This is because linking shows how important and relevant a site is at least from the search engines point of view. Here are some suggestions on how you can improve link building. It would not go through the obvious way of getting links  publication of articles online.

Links from Facebook

As one of the top online social networks at present, Facebook probably deserves a portion of your promotional budget. Just make sure that you will be using it for targeted ads. The more specific, the better value for your money you can get. Facebook ad campaigns also allow you to collect data aside from the obvious benefit that you can reach lots of people.

Share Knowledge via Blog

Blogging is also a very common search engine optimization technique. You can share your knowledge through your blog. If it is informative or entertaining enough, you can find your blog post being shared all over the Web with little to no efforts at all.

You can also try guest blogging. There are differing thoughts about guest blogging. Some say that getting a spot on popular blogs helps you get more exposure. The BufferApp Co-Founder Leo Widrich claims that they got more than 100,000 through the first nine months of guest blogging. On the other hand, the experts warn blogs about guest posters as they can damage the blog s reputation. As a result, bloggers now scrutinize guest posts even more that rejection is very common. Nonetheless, the guest bloggers should not be offended because some posts are not accepted not because it is bad but because it does not suit the blog s nature.
Utilize Q&A Aggregators

Aside from traditional link building strategies, you can also use Q&A aggregators like Yahoo Answers. Answer a bunch of questions that are relevant to your products or website s content. While most of these aggregators do not allow linking directly to your website, you can redirect readers to a blog post, article or news that have a link to your site.

Determine Link Values

You also need to determine the value of your links. There is no precise way to measure a link s value. Experts even said that the Google PageRank does not give 100|accuracy. Nonetheless, it still gives a good idea on the value of links.

A mistake when determining a link s value for search engine optimization is that most people refer to the PageRank of the homepage of the site that has the link. If the link is found in another page of a site with the homepage having a PageRank of 7, the link might be of lower value.

There is also an easier way to determine a link s value. You just have to open Internet Explorer and go to the Google Toolbar. Google determines the PageRank as soon as it discovers the page but the link s value is not identified right away.

Keywords: seo, search engine optimization

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