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SpinDistribute.com Article Directory

The following article was published in our article directory on January 3, 2013.
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Why Are Company Flags Important to a Business?

Article Category: Business

Author Name: Ben Beazley

Company flags are a great way to develop team spirit among your employees by creating a symbol around which they can unite. These flags have become increasingly popular in recent years as a growing number of businesses have recognized their value in building staff morale, particularly during friendly intra-company games, in which the flag can serve as a rallying point. A company flag can also be displayed outside your office building where it can be seen by your clients and start being associated with your business.

What are some of the elements that good company flags should have?

A striking design. A flag that represents your company should have an attractive design in order to make a persuasive first impression and make people think positively about your business. It should have only a few elementary design elements as well as no more than two or three colors, in order to avoid looking cluttered. In addition, the flag should be easily seen from a distance and having too many complex elements would hinder this.

A bold logo. Your company probably already has a logo that is prominently featured in its business cards and stationary. But if you don't have one yet, consider designing one that you can include on your flag. This will also help immensely in branding your company. Think the 'golden arches' of McDonald's or the Pepsi shield. These logos are instantly recognizable to people all over the world, ensuring powerful brand recall.

Appropriate use of color. Using the right colors on company flags can not only make them stand out, but also make the colors symbolic of the company itself. For example, think of the way red has become associated with Coca-Cola. Or how red and blue symbolize Pepsi. You should also keep in mind that colors also have their own inherent connotations. For example, white is customarily seen as being symbolic of purity, while green is, of course, the color of nature and the earth.

Once you ve designed an attractive flag for your company, you can take the design to a custom flag maker to have it realized. Make sure that the flag is printed on high-quality fabric that will not tear easily so that it won t look worn after only a few weeks. Depending on the design of the flag, you should also choose the right technique to have it printed. There are two main ways that flags are printed  using silk screening and digital printing.

Silk screening is an extremely inexpensive method of printing flags and is the ideal choice if you need to have a lot of them printed. The limitation of this method is that you can only have a few colors and a simple design on your flag.

Digital printing. This method offers you more options with regard to design and color choices, since virtually any image or color you want can be printed on your flag. However, digital printing is not appropriate for making a lot of company flags since it is more expensive.

Keywords: printed flags,flags made,design flags,company flags,custom flag

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