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SpinDistribute.com Article Directory

The following article was published in our article directory on January 9, 2013.
Learn more about SpinDistribute Article Distribution System.

How Consumer Reviews Can Benefit Your E-Commerce Business

Article Category: Shopping

Author Name: chickie maxwell

Consumer reviews are not only for the benefit of the general public or those who do their shopping on the web. They also benefit businesses such as e-commerce sites, companies, and manufacturers. Online reviews whether they are the main posts or comments from consumers enable the product or the business to earn their advertising mileage.
Here are some of the ways consumer reviews will benefit your e-commerce business:

Increase your search engine optimization (SEO) results ranking. One of the crucial factors to increase your business profitability is your visibility online. If consumers are able to find and access your site easily, you can expect an increase in traffic, and greater chances for you to convert the traffic into sales for your business.

Search engines like Google will look at your site in a more favorable way when consumers start to mention you in their posts, or do a review of your business or items you put up for sale. If you get frequent reviews, you can expect your ranking to improve. You earn considerable traffic when your site appears on page one of the search results.

If you are the type of entrepreneur who has an open mind for negative feedback, then you stand to benefit the most from consumer reviews. You have to understand that you are not perfect and that no business can be perfect and please everybody. It pays to listen to reviews, especially those that are unsolicited and independent. You can use their feedback constructively to enhance and improve your business.

From reviews, you can can become aware of your weaknesses and work on these to become your strengths and opportunities. Negative comments or issues presented to you may initially hurt your ego, but if you use these things wisely, it is your business that stands to gain from the feedback.

In a way you also have to appreciate the fact that you can resolve the issue right away when you are aware of it through feedback. This is more to your advantage rather than the customer complaining about your business to their circle of friends and can spread without your awareness.

The public tends to view consumer reviews as a reliable source of information that will guide them with their online shopping. They are also more ready to trust the information they get from reviews than those they get from conventional advertising.

A high percentage of online shoppers, an average of more than 90|of respondents from various surveys, consults review sites before they decide to buy a certain item from e-commerce stores online.

Especially when independent reviews rate your product or business high and or recommend your business to their readers, you have an influential marketing tool in them. Nothing beats the power of the word-of-mouth advertising, and reviews are written form of such.

Consumer reviews work to the advantage of your e-commerce business. Leverage on it to enhance your product or services, and use it as a marketing tool to connect to your customers and enjoy a mutually profitable relationship where both you and the consumers benefit from it.

Keywords: consumer reviews

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