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The following article was published in our article directory on December 31, 2012.
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How To Tell If Consumer Reviews Are Reliable

Article Category: Shopping

Author Name: chickie maxwell

Undoubtedly consumer reviews are necessary if you wish to make an informed decision on your purchase. Whether you are shopping online or conventionally, reading reviews will empower you to make smart shopping decisions. However, not all reviews are reliable and trustworthy. There are those that are written for stakes. Therefore, how can you tell if a review is reliable or not?

Sites

The site that publishes the review is important. If the site is legitimate, trustworthy, and reliable, the greater the chance that their reviews carry the same legitimacy, trustworthiness, and reliability. Find a site that is independent of companies and brands, and dedicated to helping consumers get the most from their shopping experience.

A credible site is one that publishes a disclosure if in case reviews are written by paid affiliates. This way, readers will know what to expect and how to use the review for their benefit. It is like empowering their readers to decide whether they should consider the review or not. In this situation, it is more likely that readers decide in favor of the reviews with proper disclosure. Until this very day, honesty is a value that everyone seeks and appreciates.

Purpose

If truth be told, it can really be confusing, if not difficult, to filter consumer reviews. For any ordinary person, you can hardly tell the difference and single out a trustworthy review from those that are not. Most time, you will just have to rely on your instincts.

It helps that you know the purpose of the author in writing the review. If this is not explicit, you will have to handle the review with care and caution. Depending on several factors, there are those who will either exaggerate the pros of the product, and there are those who will do the reverse.

This can happen for the following reasons:

The author has a bad encounter with any of the following: the product itself, or the seller of the product. In either case, or especially when the author is writing the review when his/her emotions are high (which is the usual scenario), you can expect a review that is biased towards the author s negative feeling and perception of the product.

The author has no actual experience with the product. He or she is simply relying on information he/she has collected and gathered, and based his/her review of such information. With his/her non-use or experience of the product, it is easy to commit lapses when writing the review.

On the other side, businesses may use the reviews to promote their brands or products. If they are thinking of their own interests only, it is easy to come up with reviews that speak nothing but the best qualities and features of the product.

Just as with anything else in life, it is always best to exercise care and caution when using consumer reviews. Choose the site wisely. Read as many reviews as you can for balance. Trust your instincts, if the review is too good to be real, chances are it isn t good and real.

Keywords: consumer reviews

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