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The following article was published in our article directory on December 25, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Shopping
Author Name: chickie maxwell
If you are still wondering why many people advise you to read consumer reviews, it is high time that you be enlightened. Here are some ways reviews (or just the attempt to read one) helped someone. However, it can all be summed up into having smarter and happy consumers.
Found a Better Deal
Alice Keenan, 29, is used to shopping online. She is quite a busy person and usually does not have enough time to go to the mall. Almost everything she has was looked up and purchased online. She s proud of her habit of reading consumer reviews before proceeding to the checkout page. This habit was even reinforced when she was looking for a vacuum cleaner. She knows a trusted site that sells a lot of stuff but she found some reviews praising a new site that also offers lots of things from clothes to, well, vacuum cleaners. The reviews told her that the deals are great and customer service is top notch. She believed the reviews and browsed for vacuum cleaners. She actually found the same vacuum cleaner she was eyeing for weeks offered for a lower price.
Found a Better Unit from the Same Company
Like Alice, Sarah routinely checks reviews before buying something online. Early this year, she was looking for a baby cradle for her second son. She liked the first cradle she bought but wanted to buy a new and bigger one. Before she went to a trusted so-called online mall, she searched and found some reviews about a cradle from the same company that manufactured her first cradle swing. She probably wouldn't have learned about the newer model with better safety features if it wasn t for the consumer reviews.
Knew Something Not Available on the Company s Site
Ronald is also one of the online shoppers who like to read user reviews before he buys. Once, he was planning to buy something from this car accessory dealer but wanted to know some features. He browsed the site but did not find the information he needs as not everyone is curious about that feature. He thought of calling the dealer but decided he wanted a user s insight. He went to a review website and found exactly the details of the feature he was looking for. He confirmed that the accessory he s planning to buy has that feature that might not be important to others but he considers a lot.
Learned Something Is Not Included in the Price
When asked about the benefits of consumer reviews, Justin Becker did not take long to say that he once discovered something is not included in the price with the help of a user review he found online.
Got Rid of the Anxiety
Charles is a bachelor who is not fond of online shopping. Early this year, he had no choice but to check online shops as he needs something that local shops don t have at the time. He is anxious as he heard lots of horror stories about online shopping. He read lots of consumer reviews about 40 of them about one particular company. He found some complaints about things that are not a big deal for him so he proceeded to buying with no worries.
Keywords: consumer reviews
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