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The following article was published in our article directory on December 22, 2012.
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Reading Consumer Reviews Online

Article Category: Shopping

Author Name: chickie maxwell

The majority of consumers read reviews online. A recent survey showed that over 50 of the consumers in the United States, United Kingdom and Canada read several reviews before finally making a purchase. The consumer reviews help us be an informed consumer. But are we doing it right? Here are some reminders if you are relying on user reviews whenever you are buying something online.

Use a Search Engine

There are many websites that offer consumer reviews today. Where exactly should you go to if you want to know what other consumers say about a company or a product? Opening your favorite search engine is one of the best ways to find the websites that have what you need. The search engines like Google and Yahoo absolutely makes it easy to search for the websites we need. You just have to type in the brand, company or product followed by the term review to find some useful websites. However, be a bit skeptical on which sites to open.

Choose the Website

We usually get up to 10 websites on the first page. The search engines pick the websites to display depending on relevance and popularity. Most of the time, you can get what you need on the websites on the first page of search results but the ones on the second page may also be worthy of your time.

There are different types of websites that offer consumer reviews. Some of them are made exactly to be a review publishing platform. One who wants to publish a review about a business company or a specific product just has to go to this website, create an account and submit a review. Individuals who want to read the published usually don t need an account. They just have to search and browse.

There are also websites that sell a lot of things from clothing to the weirdest gadgets and accessories. These websites usually serve as a mall or a market where different business companies can offer their products and services. To help consumers, they also have a section that is allotted for reading and publishing reviews. One who purchased something can review that product and the overall service from support via phone or email to how soon the orders were dispatched.

Read Thoroughly

If you have been reading only positive consumer reviews then you are doing it wrong. It s probably impossible to find a business that never received a negative review. No matter how good the products and services are, there will always be that someone that has something to complain about. However, don t be discouraged by that single negative review. Look for other reviews of the same company and product. Look at all the angles. One s problem may have not been a problem for another at all.

Moreover, it is highly recommended that you look at the publication date of the review. If a review says good stuff about the product but it was posted in 2005, it may be better to look for more recent consumer reviews of the same product.

Keywords: consumer reviews

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