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SpinDistribute.com Article Directory

The following article was published in our article directory on December 19, 2012.
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How to Use Consumer Reviews to Your Advantage

Article Category: Shopping

Author Name: chickie maxwell

Have you ever searched for consumer reviews recently? It does not matter whether you are a consumer or a businessman, you should be reading user reviews. They can help in decision making regardless whether you produce or consume products or services. Here is how you can take advantage of reviews.

If You Are a Consumer...

A consumer can benefit from the user reviews that are published online. You just have to ensure that you read several of them before deciding. In a survey conducted in 2010, more than 70 percent of the participants say that they read 10 to 20 reviews about the same company before making a decision whether or not to buy its product. Early in 2012, most consumers assert that they read only two to 10 reviews before coming up with a decision. It just shows how consumers trust the consumer reviews.

If you are a consumer who wants to come to a well informed decision, make sure that you have gone through a couple of reviews on the same product or company. Sometimes, one encounters a problem but that does not mean that it is the company's fault. You may find one complaining about the screws of the baby cradle that made it difficult to set up the unit while dozens of other users say they have assembled the cradle for only 10 minutes.

If you receive a subpar service, make sure that you let the public know. Publishing a review online costs nothing other than your time. Most websites that accept reviews do not even require perfect grammar as long as it is understood by other users and that it is honest.

If You Are a Businessman or Marketer&

The consumer reviews are known to be useful to consumers. They inform them about the product and the company. However, businessmen can also benefit and take advantage of the trust consumers give to reviews.
If you are a businessman or marketer who gets negative feedbacks through reviews, you might now be distressed about its impact to your operations. Do not let them. Instead, be sure that you learn and improve with the help of these reviews. If a consumer says that your customer support is unbelievably awful, take actions to improve it. Provide faster response and delegate customer support representatives who really know your products and services. Reputation managers say that it is also good to answer negative feedbacks. If you are willing, you can also assure the consumers that you will work on the matter.

If your business receives positive feedback, take advantage of them by answering and expressing your gratitude to the customer s satisfaction. Do not waste such a great opportunity to build your brand or reputation. Be sure to maintain that kind of service or that quality of product. It is even better to spend your money in quality assurance than on paying celebrities to advertise your business. A study even showed that more than half of consumers believe consumer reviews more than advertisements and celebrities.

Keywords: consumer reviews

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