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SpinDistribute.com Article Directory

The following article was published in our article directory on December 17, 2012.
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Consumer Reviews Are Now More Important to Businessmen

Article Category: Shopping

Author Name: chickie maxwell

More and more people now read consumer reviews before availing a product or service, a survey's result say. This makes these reviews more important to businessmen.

What Surveys Say

User reviews are more popular than ever. There are plenty of surveys conducted about reading reviews in relation to purchase. One particular survey conducted early this year showed notable results. With more than a thousand of participants from United Kingdom and United States, the results should be considered by businessmen.
The survey s results state:
More and more people consider reading reviews before availing a product or service.

Consumers read consumer reviews that are published online before they buy even from a local business establishment.

A great percent of participants read fewer reviews, which proves the impact of reviews to the decisions of consumers.

Consumers believe the reviews of fellow consumers as much as they do on recommendations by family and friends.

There Are Millions of Reviews Today

Search for reviews online and you should find millions of reviews today in various websites. The great number of reviews published online is probably because of the many websites that accept them and encourage their publication. Many websites that allow businessmen to offer products and services online have a section where customers can leave reviews. There are also websites that are made especially for reading and publishing reviews.

User Reviews in Marketing

Because of the growing importance of consumer reviews, businessmen should remodel their marketing campaign and think about including reviews. Most businessmen now take testimonials and feedback into consideration.

Who Benefits from Reviews

Who benefits from the millions of user reviews online? The reviews help mainly the consumers. When a consumer leaves a review, he or she is basically helping fellow consumers by informing them what to expect from the seller or service provider. Any aspect of the product and service  positive or negative  can be discussed in the review. You can say something about the quality, packaging, speed of response for customer support, etc. The positive reviews help other consumers find the good sellers while the negative reviews warn them.

In addition, the consumer reviews also have an effect on the businessmen. It helps the business if consumers are leaving positive reviews across the Web. You should be scared when there are lots of negative reviews about your business online considering the effect of reviews to the consumers decisions these days. A single negative review can be read by hundreds or even thousands. It can even be shared to family and friends through social networks. A review can harm your reputation in a snap.

Lots of websites that allow reviews encourage consumers to read and publish. Social networks even serve as a tool to making consumers reviews more visible online. While it assists other consumers in their decision making process regarding products and services, the prevalence of consumer reviews also affect most businesses in every industry. A positive review can help one to get new customers while a negative review can take it down easily.

Keywords: consumer reviews

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