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SpinDistribute.com Article Directory

The following article was published in our article directory on December 13, 2012.
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The Importance of Consumer Reviews to Consumers and Businessmen

Article Category: Shopping

Author Name: chickie maxwell

It is easy to find consumer reviews online these days. You can just use search engines to find reviews. Most shopping sites also offer a section where customers can leave a review. Have you ever wondered why reviews are given time and space in the online world today? It is safe to say that both consumers and business are benefited.

Importance of Reviews to Consumers

In a survey conducted in the first quarter of 2012, 85 percent of the 2,862 respondents from US, Canada and UK said that they use the internet to find a local business. It is a significant increase from 2010 s 79 percent. Twenty-seven percent of the consumers who go online to find a local business or service provider regularly read consumer reviews. Some read reviews spontaneously. On the other hand, 24 percent of the consumers who rely on online businesses have never read reviews before purchase.

With about 75 percent of consumers read online, they use it to form opinion and to decide whether or not to buy from the online business. It is one of the main uses of reviews that are published online. While more people read reviews before buying, the same survey also showed that most of these consumers read fewer reviews (2-10 reviews) before making a decision on whether or not to buy.

The reviews are important for consumers as they give them information. It is one of the quickest ways to know a product or service much better.

Importance of Reviews to Businessmen

The reviews absolutely have effects on the decisions of consumers. This is why it is very important for businessmen. If the review is positive, it boosts the consumer's trust on the reviewed business. In fact, a study showed that more people now go to business companies that have positive reviews especially if they are about quality and/or reliability than those that offer lower price. Consumer reviews now even have a value that's close to personal recommendations. If there are lots of negative reviews about a company, a study noted how consumers avoid that business.

The effects of reviews to consumers decisions cannot be ignored by today s businessmen. There are many factors that contribute to the importance of reviews to businessmen. First, more and more consumers go online before purchasing from an online or local store. It is impressive how the consumers look for information online even if they intend to buy from a local store. Second, there are more ways the consumers can search for information online. It is no longer only through a desktop computer. Mobile phones now allow consumers to access the Web, which encourages them to search for information or reviews online. Third, it is now much easier to publish a review about a business online.

It is undeniable that the decisions of consumers are heavily affected by the consumer reviews that they can find online. They believe in them as much as they trust personal recommendations. They go to a store with positive reviews and avoid ones with negative reviews. Because of this, the reviews also become important for business companies.

Keywords: consumer reviews

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