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The following article was published in our article directory on December 24, 2012.
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Consumer Reports: Here to Stay

Article Category: Shopping

Author Name: chickie maxwell

"The customer is always right". That is what the old saying about business tells us. And even though this may not hold true in all cases, it sure is applicable for most. Business has always been about establishing rapport between people involved in businesses and the clients that avail them. And for clients to gain their confidence, they must experience the product/service beforehand. But let's just face it. Most people would rather have someone else try the product first before they do. This is where consumer reports can come into the picture.

Perhaps you have heard of that topic time and again. After all, these reports are known to exist for the longest time over the internet. But for the uninitiated, here are some of the most common ingredients for consumer reports.

1. A profile of the product itself- Sure, most of the basic details and specifications of the product are actually indicated either in the manual or in advertisements. And while most of them are sufficient in their own right, it can end up being confusing for some. In this part, the product/service in question is described by the creator of the report, according to how he/she saw it, at least on first impression.

2. The pros and cons of availing the product- This part is oftentimes the part that is most read by readers. After all, this is where the consumer tells about what he/she likes and/or doesn't like about the product. Depending on experience, it's possible that the review would tell nothing wrong (or sometimes nothing right) about the product. Whatever's said, that should carry enough weight for buyers everywhere, as it happened during the customer's ownership of the product.

3. A final verdict- This is where the consumer either recommends the product/service to others or not. He/she may state the reasons why the decision came up the way it did. In the end, this carries a lot of weight to the product's selling chances.

Because of the internet, there is a sudden surge in the number of these consumer reports. There are 3 distinct benefits associated with their emergence. The first benefit is consumers have an additional avenue in which they can evaluate a given product. The second benefit is consumers can share their personal experiences with a certain product, helping the odds of others get a better one in the process. And the third benefit is it keeps product/service providers on their toes, pushing them to keep improving their offerings . However, there's one minor disadvantage associated with these reports. If the person doesn't know how to read critically, they can get swayed easily by a single report, regardless if it's a positive or negative one. To remedy this, it's best to read multiple reports and reviews before coming up with a decision.

By the looks of it, it seems like consumer reports are actually here to stay. For me, that's a good sign. The consumer community can get to know about various products and determine which ones do deserve their hard-earned cash.

Keywords: consumer reports

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